New Chitose Airport Souvenir Ranking [By Category]: Introducing Sweets, Fresh Foods, and Limited Edition Items
*The information presented in this article is current as of July 14, 2026.
New Chitose Airport is the perfect place to buy souvenirs during your Hokkaido trip. Around 100 shops, mainly on the second floor of domestic flights terminal, offer everything from sweets and seafood to agricultural products and general merchandise. However, with so many options, many people might find themselves wondering what to choose.
This time, we've independently researched numerous souvenirs based on popularity, customer reviews, and limited-edition items, and will introduce our recommended products in a category-based ranking format. We've also included airport-exclusive items, long-lasting sweets, and sweets suitable for sharing, so please use this as a reference whether you already know who you'll be giving the gifts to or not.
Souvenir shops at New Chitose Airport | You won't get lost if you know this place
At New Chitose Airport, the main souvenir area is concentrated on the second floor of domestic flights terminal. Knowing the three zones—sweets, seafood/agricultural products, and general souvenirs—will save you from wandering around the shops. Here, we'll summarize the characteristics of each area and highlight some representative stores.
Sweets Avenue | If you're looking for something sweet, start here.
"Sweets Avenue" is an area located near the center of the second floor of domestic flights terminal, bringing together some of Hokkaido's leading sweets brands. From classic favorites to limited-edition items only available here, you can check out major brands like Kinotoya, LeTAO, Kitakaro, and Morimoto all in one place just by walking through the corridors.
Many shops sell freshly baked goods, and there's a wide selection of items you can buy and eat right away. If you have some extra time, be sure to try the limited-edition flavors that you can only find at the airport.
Dosanko Produce Market | Seafood and agricultural products are available in this area.
"Dosanko Produce Market" is a zone where specialty shops selling Hokkaido's local products gather, ranging from seafood such as salmon roe and salmon to agricultural and livestock products, dairy products, and processed meat products. Shops such as Sato Suisan and Kamaei are located here, where you can buy side dishes for rice and unique snacks.
Some stores offer refrigerated shipping, which is a great advantage as you don't have to worry about bulkiness when purchasing. Salmon marinated in soy sauce and assortments of delicacies are popular gifts for men who enjoy alcohol and for elderly people.
general souvenirs zone | A quick stop when you're short on time
This general souvenirs brings together products from a wide variety of famous manufacturers, allowing you to purchase Hokkaido's classic sweets such as Shiroi Koibito, Marusei Butter Sandwiches, and Royce' all in one place. It's a recommended spot if you want to buy multiple brands in one location or if you don't have much time right before boarding your flight.
We also have a wide variety of individually packaged gift sets that are perfect for sharing with colleagues or friends. For store hours and detailed floor information, please check the New Chitose Airport shop list page.
New Chitose Airport Sweets Souvenir Ranking | Recommended Products by Store
The souvenir shops at New Chitose Airport offer a wide variety of sweets, from classic favorites to airport-exclusive items. Here, we introduce a ranking of recommended souvenirs that can be purchased at New Chitose Airport.
1st place: Kinotoya's "Freshly Baked Cheese Tart"
2nd place: Ryuzuki Sanporoku studio “Sanporoku”
3rd place: LeTAO "Maa Aru Blanchère"
4th place: ROYCE' "Potato Chip Chocolate"
5th Place: Ishiya Confectionery (ISHIYA) | "Shiroi Koibito" (White Lover)
Below, we introduce each store and their recommended products.
1st Place: Kinotoya | Rich and Hearty "Freshly Baked Cheese Tart"
Kinotoya is a leading Western-style confectionery shop in Sapporo, with a directly managed store on the second floor domestic flights terminal. Known for its commitment to using Hokkaido ingredients, it has been ranked number one in a survey of souvenir sweets that airport staff would buy with their own money.
The signature product, the "Freshly Baked Blueberry Cheese Tart," is an airport-exclusive flavor, featuring the smooth taste of Hokkaido-produced cream combined with sweet and tart blueberries. The ability to take home the aroma of a freshly baked tart is another unique charm of New Chitose Airport.
| item | See the detail |
|---|---|
| Store name | kinotoya |
| floor | 2F, Domestic Terminal Building |
| Open | 8:00～20:00 |
2nd Place: Ryūgetsu Sanpōroku Studio | "Sanpōroku" loved for over 60 years
Ryūgetsu is a long-established confectionery manufacturer representing Tokachi, and is characterized by its commitment to using ingredients sourced from specific regions. They offer a wide range of products, from gifts to personal enjoyment, with Baumkuchen being their main focus.
Our recommendation is their signature product, "Sanpo Roku Plain." This baumkuchen, made with ingredients from Tokachi, is coated with white chocolate and dark chocolate, and its pattern, which imitates the bark of a birch tree, is eye-catching. It has been loved for over 60 years since its release and is a long-selling product that represents Ryūgetsu and is a staple item that is frequently featured in sweets rankings.
| item | See the detail |
|---|---|
| Store name | Ryugetsu Sanporoku studio |
| floor | 2F, Domestic Terminal Building |
| Open | 8:00～20:00 |
3rd Place: LeTAO | "Maaru Blanchère" (New Chitose Airport Exclusive)
LeTAO, a Western-style confectionery brand originating in Otaru, has two stores at New Chitose Airport: "Otaru Western Confectionery LeTAO" and "Nouvelle Vague LeTAO Chocolatier." Their extensive selection of cheesecakes and chocolates makes them a popular choice for gifts for women or as a treat for oneself.
"Maaru Blanchère," sold exclusively at New Chitose Airport by Otaru Western Confectionery LeTAO, is an eye-catching product with its rounded shape and packaging design, and is sure to spark conversation the moment it's opened. Their signature cheesecake, "Double Fromage," also enjoys enduring popularity.
| item | See the detail |
|---|---|
| Store name | LeTAO |
| floor | 2F, Domestic Terminal Building |
| Open | 8:00～20:00 |
4th Place: ROYCE' | The addictive sweet and salty "Potato Chip Chocolate"
Royce' is a leading chocolate brand from Hokkaido, with two stores at New Chitose Airport: "Royce' New Chitose Airport Store" and "Royce' Chocolate World." At "Royce' Chocolate World," located on the 3rd floor of the connecting facility, you can observe the chocolate manufacturing process through a glass window, making your time at the airport enjoyable as well as your shopping.
"Potato Chip Chocolate" has become a popular souvenir from Hokkaido, known for its combination of salty and sweet flavors, which has spread by word of mouth. "Chocolate [Mild Milk]" is a product that many people repeatedly buy for themselves, due to its rich milky flavor and smooth melt-in-your-mouth texture.
| item | See the detail |
|---|---|
| Store name | ROYCE' |
| floor | 2F, Domestic Terminal Building |
| Open | 8:00～19:30 |
5th Place: Ishiya Confectionery (ISHIYA) | "Shiroi Koibito," the quintessential Hokkaido souvenir.
When it comes to classic souvenirs from Hokkaido, "Shiroi Koibito" (White Lover) is a must-have. This chocolate confection is loved by people of all ages, and its appeal lies in the elegant taste created by the combination of crisp langue de chat cookies and smooth chocolate.
With a long shelf life of approximately 120 days from the date of manufacture, this product is recommended for those looking for a souvenir that will keep well.
You can purchase them at souvenir shops such as JAL PLAZA inside New Chitose Airport.
At JAL PLAZA in New Chitose Airport, you can also enjoy "Shiroi Koibito Soft Serve Ice Cream." This store also carries Hokkaido-exclusive products such as "HOKKAIDO An Voyage! Galette."
| item | See the detail |
|---|---|
| Store name | JAL PLAZA |
| floor | 2F, Domestic Terminal Building |
| Open | 7:10 AM - 8:30 PM (Soft serve ice cream only: 11:00 AM - 6:00 PM) |
New Chitose Airport Fresh Food & Souvenir Ranking | Recommended Products by Store
For those looking for souvenirs other than sweets at New Chitose Airport, we also recommend food products that utilize Hokkaido's seafood and agricultural produce. Here, we introduce recommended side dishes and snacks in a ranking format.
1st place: JA Biei Biei Senka "Biei Corn Bread"
2nd place: Kamaei "Freshly fried kamaboko"
3rd place: Kitakaro "Hokkaido Kaitaku Okaki"
4th place: Sato Suisan "Salmon Ruibe Pickles"
5th place: Sapporo Seafoods "Northern Jewel Box"
6th place: Sky Shop Ogasawara "Jagamorokoshi"
1st Place: JA Biei Biei Senka | Airport-exclusive "Biei Corn Bread" - guaranteed to draw long lines
JA Biei Biei Senka is a specialty store that handles products made with agricultural produce from Biei, Hokkaido. Because the origin of the ingredients is clearly stated, it is popular with people looking for souvenirs that are uniquely Hokkaido.
My recommendation is the "Biei Corn Bread," available only at the airport. This bread is made with corn from Biei kneaded into the dough, and is characterized by its freshly baked aroma and subtle sweetness. It often sells out immediately after being baked in the morning, and on some days it is so difficult to get hold of that it is called the "phantom bread." For those who want to enjoy Hokkaido's agricultural products in their own right, other than sweets, this is a top choice.
| item | See the detail |
|---|---|
| Store name | JA Biei Biei Selected Fruits |
| floor | 2F, Domestic Terminal Building |
| Open | 8:00～19:00 |
2nd Place: Kamaei | "Freshly Fried Kamaboko" that can be eaten on board the plane.
Kamaei is a long-established kamaboko (fish cake) specialty shop founded in Otaru. Its distinguishing feature is that you can eat freshly fried kamaboko on the spot, making it ideal for those looking for a unique souvenir other than sweets.
"Pan Roll" is a snack made by wrapping minced fish in bread dough and deep-frying it. It has a crispy exterior and a chewy interior. It's a popular item with a strong following throughout Japan and is also recommended as a souvenir for yourself.
| item | See the detail |
|---|---|
| Store name | Kamaei New chitose Airport |
| floor | 2F, Domestic Terminal Building |
| Open | 8:00～20:00 |
3rd Place: Kitakaro | "Hokkaido Kaitaku Okaki" - a snack that appeals to people looking for something other than sweets.
Kitakaro is a leading confectionery manufacturer in Hokkaido, offering a wide range of products, primarily cream puffs and rice crackers. It's a great souvenir option for those who don't have a sweet tooth.
"Hokkaido Kaitaku Okaki" is a rice cracker made with an abundance of seafood from the Sea of Okhotsk. A box containing five small packets allows you to enjoy a variety of flavors. It's often chosen as a snack that pairs well with alcohol, and enjoys consistent support as a gift for older people and men.
| item | See the detail |
|---|---|
| Store name | KITAKARO NEW Chitose Airport Shop |
| floor | 2F, Domestic Terminal Building |
| Open | Open from 8:00 to 20:00, except on December 31st and January 1st, when it will be open from 9:00 to 19:00. |
4th Place: Sato Suisan | "Salmon Ruibe Pickles" - the melt-in-your-mouth deliciousness of salmon roe and salmon.
Sato Suisan is a long-established store specializing in processed seafood products from Hokkaido, boasting a wide selection of salmon, salmon roe, and other delicacies. They also offer mail order services from their store, making it a great option for those who don't want to carry heavy packages home.
"Salmon Ruibe-zuke" is a rice accompaniment made by marinating salmon and salmon roe in a special sauce, and it's a popular product known for being "unforgettable once you've tried it." "Salmon Roe Soy Sauce Pickles" are also very popular, and are said to have an exceptional popping texture and fresh flavor. The set of Salmon Ruibe-zuke and Salmon Roe Soy Sauce Pickles is recommended for those who want to enjoy both types together.
| item | See the detail |
|---|---|
| Store name | Sato Suisan |
| floor | 2F, Domestic Terminal Building |
| Open | 8:00～20:00 |
5th Place: Sapporo Seafoods | New Chitose Airport Exclusive "Northern Jewel Box"
Sapporo Seafoods is a specialty seafood store that primarily deals in salmon from Hokkaido, offering rare and hard-to-find items. It's perfect for gourmets looking for authentic seafood souvenirs.
Our recommendation is their signature product, "Northern Jewel Box." This luxurious dish features Matsumae-zuke (pickled seafood) topped with Ezo abalone and salmon roe, and is a popular gift item that showcases the bounty of Hokkaido's seas the moment it's opened.
Additionally, "Gojushichiban Sushi," located within the store, is a popular standing-only sushi restaurant that is featured on TV and social media every year, generating a lot of buzz. While you're choosing souvenirs, you can enjoy fresh Hokkaido-style sushi right there on the spot.
| item | See the detail |
|---|---|
| Store name | Sapporo Seafoods |
| floor | 2F, Domestic Terminal Building |
| Open | 8:00 AM - 8:00 PM (Gojushichiban Sushi only) 9:30 AM - 7:30 PM *Please check the official website for Last order. |
6th Place: Sky Shop Ogasawara | "Jagamorokoshi" - Enjoy the crunchy texture
Sky Shop Ogasawara is a long general souvenirs that has been operating at New Chitose Airport for many years. It carries a wide range of Hokkaido's leading brands, such as Shiroi Koibito, Royce', and Rokkatei, and you can purchase multiple famous sweets at once.
"Jagamorokoshi," which has sold over 60,000 units at Sky Shop Ogasawara, is a snack made from potatoes grown in Chitose and corn grown in Hokkaido, baked instead of fried. Its crunchy texture and simple butter and salt flavor are popular. Sky Shop Ogasawara is open from 7 am, so you can stop by even before your early morning flight.
| item | See the detail |
|---|---|
| Store name | SKY SHOP OGASAWARA |
| floor | 2F, Domestic Terminal Building |
| Open | 7:10～20:30 |
Recommended gifts by recipient | 5 gift ideas based on who you're giving it to.
When searching for souvenirs at the vast New Chitose Airport, knowing "who you're buying them for" will make your shopping more efficient. Here, we'll introduce recommended souvenirs in the following five categories, including the stores and products we've already introduced.
- Suitable for workplace distribution and giveaways.
- For women
- For men who enjoy alcohol.
- For children
- For people who can't meet right away
① Suitable for the workplace or for sharing: Inexpensive, individually packaged classic sweets in packs of 30 or more.
When choosing snacks to share at the workplace, it's best to select products that are individually packaged, portioned, and have a long shelf life. For example, products with a lower unit price, such as the following, are also recommended.
- Ryūgetsu's "Sanpōroku no Kowari"
- Ishiya Confectionery's "Shiroi Koibito" (White Lover)
- Calbee Plus "Kamage Chips Scallop Soy Sauce Flavor"
If you're buying multiple types of souvenirs to give away, purchasing them all at once at general souvenirs like Sky Shop Ogasawara will save you the trouble of going to different stores. If you want to give a souvenir that can only be bought in Hokkaido, choosing products with airport-exclusive packaging will likely be a conversation starter.
② For Women | Kinotoya and LeTAO sweets are always a safe bet
When choosing souvenirs from Hokkaido for women, selecting items based on their visual appeal and brand recognition is sure to please. For example, the following products are popular choices:
- Kinotoya's "Freshly Baked Blueberry Cheese Tart"
- LeTAO "Double Fromage"
- Morimoto "Haskap Jewelry"
- Marui Imai Kita Kitchen "Ushi Sable"
If you're giving a gift to someone who loves sweets, combining individually packaged items from multiple brands will give them the joy of choosing.
③ For those who enjoy alcohol | Unusual snacks and processed seafood products
For those who enjoy alcohol or don't have a sweet tooth, snacks are a great gift option. For example, the following souvenirs are recommended:
- Kitakaro "Hokkaido Kaitaku Okaki"
- Sato Suisan "Salmon Ruibe Pickles"
- Umi-dokoro Matsuba "Gourmet Salmon Jerky"
- ANA FESTA "Ihara Suisan Kazuchi"
Inside New Chitose Airport, you'll find a selection of local Hokkaido sake and fruit liqueurs that are perfect to enjoy with snacks.
④ For children | Delicious sweets and animal-themed goods
When choosing souvenirs for children, selecting items based on their cute appearance and ease of eating will help you avoid disappointment.
- Royce' Chocolate World "Royce' Pop Chocolate"
- Craft Studio/Ferme La Terre Biei New Chitose Airport Craft Studio Store: "Long-tailed Tit Goods"
- Sapporo Agricultural College New Chitose Airport Factory Store "Hokkaido Milk Cookies"
If you're unsure of your child's preferences, a good approach is to combine food and toys. If you have a budget, you could also combine several inexpensive candies or toys.
⑤ For people you can't meet right away | Choose based on the estimated expiration date
If you plan to give the gifts in the future, or if you want to buy in bulk and distribute them gradually, choosing based on the expiration date will make management easier.
- JAL PLAZA Departure Lobby Store "Toukibi Chocolate Premium"
- Sky Shop Ogasawara "Gokatteya Round Can Yokan"
- JA Biei Biei Senka New Chitose Airport Store "Hillside Sweets: Roasted Corn"
- Calbee Plus "Jaga Pokkuru"
*Expiration dates vary by lot. Please be sure to check the product packaging before purchasing.
summary
When choosing souvenirs at New Chitose Airport, it's easiest to narrow your search based on three criteria: sweets, fresh food, and the recipient. Please note that store hours and floor locations may change. Before visiting, please check the latest information on New Chitose Airport official website's shop list.
At New Chitose Airport, where you can find souvenirs that can only be bought in Hokkaido, try choosing a gift while imagining the face of the person you're giving it to.
