Where can I buy souvenirs from Sapporo? 20 recommended souvenirs at New Chitose Airport.

Many people visiting Sapporo may be wondering what to buy and where to buy souvenirs. This article compares different shopping spots and introduces 20 recommended souvenirs, from classic items available at New Chitose Airport to exquisite agricultural and marine products.

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.

Where can I buy souvenirs in Sapporo? A comparison of 3 major spots.

First, let's compare the characteristics of three representative shopping spots and determine the one that best suits your itinerary. The main spots are as follows:

• Daimaru Sapporo Store (Hoppe Town)
• Hokkaido Dosanko Plaza / Hokkaido Shiki Marche (near Sapporo Station)
• New Chitose Airport (domestic flights, 2nd Floor)

I will explain below.

① A collection of brand-name direct stores and limited-edition items unique to department stores | Daimaru Sapporo Store (Hoppe Town)

The "Hoppe Town" food floor in the basement of Daimaru Sapporo department store features direct sales stores of popular confectionery shops from all over Hokkaido. It's a great place to shop if you want to take your time choosing during business hours.

② An antenna shop offering everything from seasonings to agricultural and livestock products with a local feel | Hokkaido Dosanko Plaza Hokkaido Shiki Marche (near Sapporo Station)

"Hokkaido Dosanko Plaza" and "Hokkaido Shiki Marche" near Sapporo Station are antenna shops that handle a wide range of products, from sweets to seasonings and agricultural and livestock products. Their appeal lies in the fact that you can find food products that Hokkaido residents use every day, making them recommended for those looking for souvenirs rooted in local life.

③ Hokkaido's largest souvenir zone with numerous shops | New Chitose Airport (2nd floor domestic flights)

On the second floor of domestic flights Terminal Building at New Chitose Airport, there are approximately 100 souvenir shops in the Shopping World alone. This spot brings together a wide variety of stores, from sweets and seafood to agricultural and livestock products and general merchandise. It's arguably the most efficient option for those who want to finish their shopping before their return flight.

Why New Chitose Airport is the best place to buy souvenirs from Sapporo

Among the many places to buy, New Chitose Airport offers the following advantages:

• You can also purchase souvenirs after passing through security inspection.
• We carry a wide variety of standard items, allowing you to complete your shopping in one place.
• Even if you buy it right before boarding your flight, it can be shipped immediately.
• You can also find products unique to New Chitose Airport

Details are explained below.

You can also purchase souvenirs after passing through security inspection.

At New Chitose Airport, there are souvenir shops both before and after security inspection. A major advantage is that you can continue shopping in the post security inspection area right up until boarding. However, for domestic flights at New Chitose Airport, you must pass through security inspection at least 20 minutes before departure and reach your boarding gate at least 10 minutes before departure. During busy periods such as long weekends, be sure to allow ample time for your shopping.

We carry a wide variety of standard items, allowing you to complete your shopping in one place.

Popular souvenirs like Shiroi Koibito and Marusei Butter Sandwiches, which are a hit at Daimaru Sapporo and Dosanko Plaza, can also be purchased at New Chitose Airport. Furthermore, Sapporo-based brands such as Ishiya and Royce' also have stores at New Chitose Airport, making it appealing to choose from a wide variety of items, from sweets to seafood and general merchandise, all in one place. A detailed list of stores can be found on New Chitose Airport official website's shop page.

Even if you buy it right before boarding your flight, it can be shipped immediately.

At New Chitose Airport 's domestic flights Terminal Building, there is a baggage delivery service counter where you can have your purchased souvenirs delivered to your home or workplace on the spot. They also offer refrigerated shipping for seafood and other items, making it convenient to bring back bulky items or perishable goods without increasing baggage. Please note that operating hours and fees vary depending on the season, so check the airport signs or inquire at the counter before using the service.

You can also find products unique to New Chitose Airport

New Chitose Airport also offers several "New Chitose Airport Limited Edition" items certified by Hokkaido Airports. The appeal of limited edition items is that they are less likely to be seen on other people's phones, and they allow you to preserve your travel memories in a tangible form.

Since many of the products are not available in Sapporo city, this is a great option for those who want something more than just standard sweets, or for those who want to give a unique and memorable gift from Sapporo.

For information on souvenirs available exclusively at New Chitose Airport, please see the article below.

Related article: New Chitose Airport Souvenir Ranking [By Category] Introducing Sweets, Fresh Foods, and Limited Edition Items

20 Recommended Sapporo Souvenirs from New Chitose Airport

From classic sweets to seafood, agricultural products, and miscellaneous goods, here are 20 recommended souvenirs you can buy at New Chitose Airport.

① A classic Hokkaido souvenir loved for over 50 years | Shiroi Koibito

Manufacturer: Ishiya Confectionery (ISHIYA) / Retailers: Sky Shop Ogasawara, etc.

This is Ishiya Confectionery's signature confection, featuring crispy langue de chat cookies sandwiched with smooth white chocolate. It is widely known as a symbol of Hokkaido souvenirs. A wide range of sizes are available, from small boxes of 9 cookies to large tins, making it easy to choose the perfect size for the number of people you're giving them to and the occasion. It can be purchased at stores such as "Sky Shop Ogasawara" on the 2nd floor New Chitose Airport.

② A long-selling product for half a century, imbued with the history of Tokachi's development | Marusei Butter Sandwich

Manufacturer: Rokkatei / Retailers: Jotetsu and others

This butter sandwich, a signature product of Rokkatei, features packaging depicting the history of Tokachi's development. It consists of a fermented butter cream infused with raisins, sandwiched between crunchy biscuits. Rich yet light on the aftertaste, it's individually packaged and has a long shelf life, making it a versatile and classic Hokkaido souvenir, perfect for sharing with colleagues or as a gift for relatives. It can be purchased at stores such as "Jotetsu" on the 2nd floor New Chitose Airport.

③ A hit product with over 9 million units sold | Live Northman

Manufacturer: Senshuan Confectionery Co., Ltd. / Retailer: Sapporo Senshuan New Chitose Airport Store

This signature product from Sapporo Senshuan features an unexpected combination of red bean paste, pie crust, and fresh cream. A popular series that has sold over 9 million units, its unique chilled taste has garnered significant attention. The nostalgic blend of Japanese and Western flavors makes it a popular gift choice for people of all ages. It can be purchased at Sapporo Senshuan New Chitose Airport Airport store on the 2nd floor New Chitose Airport.

④ A classic snack made with 100% Hokkaido potatoes | Jaga Pokkuru

Manufacturer: Calbee / Retailer: Calbee Plus

This popular Calbee stick snack uses 100% Hokkaido-grown potatoes. It features a simple salty flavor that brings out the natural sweetness of the potatoes, and boasts a light, crispy texture. Limited-edition flavors are sometimes available only at specialty stores, offering a fresh experience for existing fans. Its light weight and compact size make it a convenient souvenir to share. Available for purchase at Calbee Plus on the 2nd floor New Chitose Airport.

⑤ A popular chocolate with a smooth, melt-in-your-mouth texture | Raw Chocolate Au Lait

Manufacturer: ROYCE' / Retailer: ROYCE' New Chitose Airport Store

This is ROYCE's signature chocolate, made with plenty of fresh cream from Hokkaido. It's characterized by its smooth, melt-in-your-mouth texture, and its rich yet refined sweetness, without being cloying, is popular with a wide range of ages. New Chitose Airport store also features "Royce' Chocolate World," where you can observe the chocolate manufacturing process, making it an appealing experience not only for purchase but also for its visual appeal. You can purchase it at "ROYCE' New Chitose Airport Store" on the 2nd floor New Chitose Airport.

⑥ A two-layered cheesecake from Otaru | Double Fromage

Manufacturer: Otaru Western Confectionery LeTAO / Retailer: Otaru Western Confectionery LeTAO

This cheesecake, a signature item from LeTAO, a Western-style confectionery shop originating in Otaru, features a two-layer structure with a rich baked cheese mousse and a light rare cheesecake. It's a popular treat that allows you to enjoy two different textures at once. The availability of take-out packaging with ice packs makes it easy to purchase before a flight and take home while maintaining its quality. You can purchase it at "Otaru Western Confectionery LeTAO" on the 2nd floor New Chitose Airport.

⑦ Authentic rice crackers that take 7 days to make | Hokkaido Kaitaku Okaki

Manufacturer: Kitakaro / Retailer: Kitakaro New Chitose Airport Store

This long-selling rice cracker from Kitakaro is made with carefully selected rice and takes seven days to produce. It comes in a variety of flavors using local Hokkaido ingredients, such as sweet shrimp from Mashike and squid Hakodate, offering the fun of comparing different tastes. The crisp texture and concentrated flavor of the ingredients make it a delightful accompaniment to alcoholic beverages or as a snack with tea. Available for purchase at Kitakaro New Chitose Airport Store on the 2nd floor New Chitose Airport.

⑧ The sweet and sour combination of haskap berries and chocolate | Haskap Jewelry

Manufacturer: morimoto / Retailer: morimoto New Chitose Airport Store

This popular Morimoto sweet combines the sweet and sour taste of haskap berries with chocolate. Its jewel-like appearance makes it a particularly popular gift for women. The refreshing tartness of the haskap berries harmonizes perfectly with the richness of the chocolate, making it an ideal souvenir for those seeking something both visually appealing and delicious. Available for purchase at Morimoto New Chitose Airport Store on the 2nd floor New Chitose Airport.

⑨ Made with generous amounts of Hokkaido-produced cream cheese | Freshly baked cheese tart

Manufacturer: Kinotoya / Retailer: Kinotoya New Chitose Airport Store

This popular Kinotoya product uses plenty of cream cheese from Hokkaido. The crispy tart crust is filled with a rich and smooth cheese filling, and its appeal lies in the fact that you can buy it fresh from the oven in the store. The fragrant aroma unique to baked goods fills the air, and it is a popular item that allows you to take home the deliciousness of a freshly made product. You can purchase it at "Kinotoya New Chitose Airport Store" on the 2nd floor New Chitose Airport.

⑩ Specialty baked goods with the aroma of Darjeeling tea | Royal Montagne Brownies

Manufacturer: Otaru Western Confectionery LeTAO / Retailer: Nouvelle Vague LeTAO Chocolatier

This brownie is made by Nouvelle Vague LeTAO, LeTAO's chocolate specialty brand. It features a fragrant flavor with Darjeeling tea, and the moist texture is accented by the crunch of nuts. As a high-quality chocolate confection that only a specialty shop can offer, it is suitable as a gift for someone looking for a slightly special souvenir. It can be purchased at "Nouvelle Vague LeTAO Chocolatier" on the 2nd floor New Chitose Airport.

⑪ Limited edition packaging featuring the works of photographer Shinzo Maeda | Northern Delicacies Butter Cheese Sandwich "Hokkaido Cheddar Cheese" Colors of the Earth

Manufacturer: Ferme La Terre Biei / Retailer: Ferme La Terre Biei New Chitose Airport Craft Studio Store

This treat features a crisp, crumbly shortbread cookie made with wheat from Biei, filled with a cream made with Hokkaido butter and 33% cheddar cheese. The packaging features "Colors of the Earth," a landscape photograph of Biei taken in 1978 by photographer Shinzo Maeda. This popular product has sold over 230,000 units and is available in packs of three. It can be purchased at "Ferme La Terre Biei New Chitose Airport Craft Studio" on the 2nd floor New Chitose Airport.

⑫ Signature product of a seafood specialty store: Temari salmon roe

Manufacturer: Sato Suisan / Retailer: Sato Suisan

This is whole salmon roe, processed by Sato Suisan, a specialty seafood store. Each individual roe has a firm texture, and the elegant soy sauce-based seasoning brings out the delicious flavor of the ingredients. It is popular as an accompaniment to rice or as a snack, and since it can be shipped chilled or frozen, it is also suitable for those who want to send bulky seafood to their home without carrying it themselves. You can purchase it at Sato Suisan on the 2nd floor New Chitose Airport.

⑬ local steamed buns made with Tokachi-produced cheese | Happy Man Cheese

Manufacturer: Hapio / Retailer: Tokachi VALLEYS

This steamed bun, made with cheese from Tokachi, has become a popular item due to the gooey, stretchy texture of the cheese that melts when you break it open. In a souvenir market that tends to be dominated by sweets and seafood, this product offers a unique appeal of agricultural products. Its simple flavor, which makes the most of Tokachi's milk, can be enjoyed by people of all ages. It can be purchased at "Tokachi VALLEYs" on the 2nd floor New Chitose Airport.

⑭ Cheese specialty shop directly operated by a dairy manufacturer | Various cheeses

Manufacturer: Fattoria Bio / Distributor: Wine & Cheese Hokkaido Kouno Co., Ltd.

This specialty shop, run by Hokkaido Kounosha, a dairy manufacturer, primarily sells cheese and dairy products. They offer a wide selection of products designed to pair well with alcohol, allowing you to enjoy the rich flavor unique to Hokkaido-produced milk. It's recommended as a unique souvenir, different from everyday sweets, for adults looking for a gift or a treat for yourself. You can purchase these items at "Wine & Cheese Hokkaido Kounosha" on the 2nd floor New Chitose Airport.

⑮ Hakodate specialty product with a rich, concentrated umami flavor | Hakodate Kogane

Manufacturer: Matsuba Shoji Co., Ltd. / Distributor: Umi-dokoro Matsuba

This is a Hakodate specialty delicacy made with 100% Hokkaido-sourced squid, processed with the skin on. The squid is finely shredded to achieve a perfect texture that is neither too soft nor too chewy, and the aroma and concentrated umami flavor spread with every bite as it is roasted at high temperature. It contains no preservatives or artificial colors, making it a recommended item for those who want to enjoy the taste of squid itself. It can be purchased at "Umi-dokoro Matsuba" on the 2nd floor New Chitose Airport.

⑯ Crispy Sweet Corn from Biei | Oka no Okashi Yakitoukibi

Manufacturer: Biei Senka / Retailer: JA Biei Biei Senka New Chitose Airport Store

This snack features freeze-dried sweet corn from Biei Town, offering a delightful crispy texture. Finished with a soy sauce flavor, it allows you to enjoy the natural sweetness and aroma of the corn. Each 25g bag is a convenient single-serving size with a long shelf life, making it an easy souvenir to take home without taking up much space. It can be purchased at the JA Biei Biei Senka New Chitose Airport Store on the 2nd floor New Chitose Airport.

*Expiration dates vary by lot. Please be sure to check the product packaging before purchasing.

⑰ A selection of craft goods from Hokkaido | Long-tailed tit pouches and hair accessories

Manufacturer: Various craftspeople / Retailer: Craft Studio

This is one of the largest select shops at the airport, mainly selling goods featuring the long-tailed tit, also known as the fairy of Hokkaido. They offer a wide variety of items, such as pouches and hair accessories, making it fun just to browse. It's a great place for those looking for souvenirs other than food, or for those who want to take their time choosing a gift for themselves. You can purchase these items at "Craft Studio" on the 2nd floor New Chitose Airport.

18. A collection of classic motifs for Hokkaido souvenirs | Bear sighting warning goods

Manufacturer: Creative Compass / Retailer: Chidoriya

The "Beware of Bears" sign, featuring a brown bear in black lettering on a yellow background, is a popular souvenir from Hokkaido. Chidoriya offers a wide range of goods incorporating this motif, including keychains and stickers. With its impactful appearance, it's recommended for those looking for a unique and memorable souvenir or those who want to enjoy a touch of humor unique to their travels. You can purchase it at Chidoriya on the 2nd floor New Chitose Airport.

19. Easy to choose as a gift for adults | Watches and Cosmetics

Manufacturer: Various manufacturers/brands / Retailer: Airport shop Showa

This shop offers practical items suitable for all ages, such as watches and cosmetics made with Hokkaido ingredients. You can also find small items like pin badges that make great travel souvenirs, and the shop offers a wide range of products from everyday items to small gifts. It's a recommended shop for those looking for adult souvenirs that are different from the usual sweets. You can purchase items at "Airport shop Showa" on the 2nd floor New Chitose Airport.

20 Stylish goods that can be enjoyed by children and adults alike | Hokkaido-exclusive character goods

Manufacturer: Various manufacturers/brands / Retailer: HASHIBA

This general store is characterized by its wide selection of goods, including not only character merchandise but also cosmetics made with lavender and horse oil. It incorporates designs unique to Hokkaido into everyday items, making its lineup appealing to all generations. Recommended for those who want more than just sweets, or those looking for memorable souvenirs, this store is a fitting finale to our list of 20. Available at "HASHIBA" on the 2nd floor New Chitose Airport.

Summary: The most efficient way to buy souvenirs from Sapporo trip is at New Chitose Airport.

You can find attractive products at Daimaru Sapporo and Dosanko Plaza. In particular, New Chitose Airport offers a wide range of products, from standard items to agricultural and marine products and miscellaneous goods, making it an efficient option for choosing Sapporo souvenirs that you can purchase right up until your flight. Use the 20 selections introduced here as a reference to find the perfect item to conclude your trip.

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.