[2026 Latest] 15 Unique and Unusual Souvenirs from New Chitose Airport! Including non-sweets items, general goods, and seafood.

When looking for souvenirs at New Chitose Airport, many people probably think, "I want to buy something a little unusual and unique." While Shiroi Koibito and Marusei Butter Sandwiches are famous Hokkaido specialties, many people probably want to choose something that will surprise the recipient and make them think, "I didn't know they had souvenirs like this!"

The meaning of the word "unusual" varies slightly from person to person, but in this article, we have categorized them into the following three types.

• Unusual souvenirs: Sweets with unexpected shapes, designs, and combinations.
• Unusual souvenir categories: Seafood, delicacies, side dishes for rice, etc.
• Unusual souvenirs:雑貨・キャラクターグッズ

This article introduces 15 souvenirs in total, five from each category. We also provide tips on how to choose souvenirs, so please refer to this before making your purchase.

*Please note that the stores and products featured in this article may change in terms of operating hours or product availability. For the latest information, please check the official websites of each store.

Unique and eye-catching sweets souvenirs at New Chitose Airport: 5 items that will make you do a double-take

Unusual-looking sweets offer a surprising experience the moment you pick them up. Here are some examples of products with unusual shapes, ingredients, and packaging designs that we'll introduce here.

• siretoco sky sweets "Hokkaido (Long-tailed Tit)"
• siretoco sky sweets "Kumagoro in Love: The Long-tailed Tit and Friends"
• LeTAO: "Well, there's Blanchère."
• ISHIYA "HOKKAIDO An Voyage! Galette"
• Royce's "Potato Chip Chocolate"

I will explain this in more detail below.

① siretoco sky sweets | A long-tailed tit peeking out from the hole of a donut - "Hokkaido" Airport exclusive

One of the unique souvenirs available at New Chitose Airport is a donut-shaped confection featuring the long-tailed tit, a wild bird native to Hokkaido. The donut's hole is designed with the tit's face, and its most striking feature is its visual appeal, which is sure to elicit exclamations of "cute!" the moment you open the package.

These are baked goods, individually packaged for easy transport. The long-tailed tit is a wild bird found only in Hokkaido and is sometimes called the "Snow fairy." Its ability to convey both the essence of Hokkaido and its cuteness makes it a suitable souvenir for people of all ages.

Because it's an exclusive item only available at New Chitose Airport, it's easy to convey the added value of "you can only buy it here," and many people purchase multiple items at once.

item	See the detail
Store name	Siretoco Sky Sweets
Product name	Hokkaido (Long-tailed Tit)
floor	2F, Domestic Terminal Building
Open	8:00～20:00

② siretoco sky sweets | "Kumagoro in Love: Long-tailed Tit and Friends" - 7 different animal characters gathered in one box.

Next up is an assortment of baked donuts featuring Kumagoro (a bear character), along with other animals such as long-tailed tits, owls, and rabbits, all in one box. These bite-sized treats are baked, not fried, and have a light, addictive texture.

The adorable animal motifs make these a great souvenir for women and children. They're also perfect for sharing by giving away a whole box.

item	See the detail
Store name	Siretoco Sky Sweets
Product name	Kumagoro in Love: The Long-tailed Tit and Friends
floor	2F, Domestic Terminal Building
Open	8:00～20:00

③ LeTAO | "Maaru Blanchère," a crunchy chocolate only available at airport stores. The crunchy texture is unexpected.

If you're looking for a unique souvenir from LeTAO, a leading sweets shop in Hokkaido, we recommend "Maaru Blanchère," available exclusively at New Chitose Airport. This round white chocolate has finely crushed crunch mixed in, so one bite will give you a delightful crunchy texture.

While LeTAO is strongly associated with cheesecakes, this airport-exclusive crunch chocolate offers a different side to their products. Available in individually wrapped sets of 5 or 10 pieces, it's perfect for giving to friends or colleagues. Its rarity—only available at New Chitose Airport makes it a great conversation starter when giving it as a gift.

item	See the detail
Store name	LeTAO
Product name	Well, Blanchard
floor	2F, Domestic Terminal Building
Open	8:00～20:00

④ ISHIYA x Hokkaido Airport | "HOKKAIDO An Voyage! Galette," a fusion of Japanese and Western styles: red bean paste x fermented butter

"HOKKAIDO An Voyage! Galette" is a galette confectionary exclusive to New Chitose Airport, created by a new brand born from the shared vision of ISHIYA, the company behind the popular Shiroi Koibito cookies, and Hokkaido Airports. Its most distinctive feature is its fusion of Japanese and Western styles, combining a galette dough originating from Brittany with Hokkaido-produced fermented butter and sweet red bean paste.

The combination of red bean paste and butter has become a staple in recent years, appearing in treats like dorayaki and butter sandwiches, but what sets this galette apart is its unique and unusual form. The crisp, thin dough's aroma and the sweetness of the red bean paste are harmoniously blended by the richness of the butter, resulting in a truly delightful treat.

item	See the detail
Store name	① Sky Shop Ogasawara ② Snow Shop Outlet ③ JAL PLAZA Central Gate Shop
Product name	An Voyage! Galette
floor	2F, Domestic Terminal Building
Open	① 7:10 AM - 8:30 PM ② 7:15 AM - 8:30 PM ③ 7:10 AM - 9:00 PM (Varies depending on the last flight)

⑤ Royce' | "Potato Chip Chocolate" - Chocolate coating the entire potato chip. Guaranteed to get a positive reaction from anyone receiving it for the first time.

Royce's "Potato Chip Chocolate" is an unusual product that always elicits the reaction "Chocolate on potato chips?" from anyone seeing it for the first time. Thinly sliced potato chips are completely coated in Royce's milk chocolate. The salty flavor of the potato chips and the sweetness of the chocolate melt together in your mouth, making it a quintessential sweet and salty treat.

The annual limited-edition "Hokkaido-grown New Potato Chip Chocolate" uses new potatoes grown in Hokkaido, making it a compelling souvenir from Hokkaido. It has a crispy texture, but is susceptible to moisture, so it's best to consume it soon after bringing it home.

item	See the detail
Store name	ROYCE'
Product name	Potato chip chocolate
floor	2F, Domestic Terminal Building
Open	8:00～19:30

Unusual souvenirs other than sweets at New Chitose Airport: 5 selections of rice accompaniments, delicacies, and snacks

While sweets and snacks are often the go-to souvenirs, New Chitose Airport offers a wide variety of options, including side dishes for rice and processed seafood products. Here are five shops selling unique souvenirs that will please even those who don't have a sweet tooth.

• Sato Suisan
• UMIDOKORO MATSUBA
• SKY SHOP OGASAWARA
• Kitakaro
• Tokachi Valleys

I will explain in more detail below.

① Sato Suisan | "Salmon Ruibe Pickles" - Salmon and salmon roe are mixed together in a semi-frozen state. Ruibe refers to frozen sashimi.

Sato Suisan is a seafood specialty store that has been popular for many years inside New Chitose Airport, and its salmon ruibe pickles are one of its signature products. This product consists of diced salmon and salmon roe that are semi-frozen and marinated in a soy sauce-based sauce, and it boasts a high level of satisfaction comparable to its sweets.

"Ruibe" is a word derived from the Ainu language and refers to a traditional Hokkaido way of eating fish that has been frozen and eaten raw as sashimi. The basic way to eat salmon ruibe is to put it on rice while it is still semi-frozen. You can enjoy the unusual texture of the salmon roe popping in your mouth as it is still half-frozen, and the melt-in-your-mouth texture of the salmon at the same time.

Sato Suisan offers a wide variety of unique Hokkaido souvenirs, including salmon ruibe pickles, salmon roe marinated in soy sauce, temari sujiko (ball-shaped salmon roe), and shredded salmon. As these are frozen products, refrigeration is required for transport. For more details, please refer to "[Seafood, Room Temperature, Long Shelf Life] How to Choose Unique Souvenirs at New Chitose Airport and Recommended Products" below.

item	See the detail
Store name	Sato Suisan
Product name	Pickled salmon ruibe
floor	2F, Domestic Terminal Building
Open	8:00～20:00

② Umi-dokoro Matsuba | Over 150 kinds of dried delicacies! A specialty seafood shop focusing on snacks such as dried salmon, dried cod, and Matsumae-zuke.

Umi-dokoro Matsuba is a specialty shop focusing on dried delicacies and seafood snacks. They offer over 150 kinds of delicacies made from Hokkaido seafood, such as dried salmon, Hakodate kogane (a type of dried fish), and Atka mackerel, and have a selection of unique souvenirs that will please anyone who enjoys alcohol.

Dried delicacies are appealing because they can be stored at room temperature and many are suitable for carry-on luggage. The wide variety of products available allows for flexible selection to suit your budget and purpose.

item	See the detail
Store name	UMIDOKORO MATSUBA
Product name	Gourmet salmon skipjack
floor	2F, Domestic Terminal Building
Open	8:00～20:00

③ Sky Shop Ogasawara | A wide selection of bottled rice accompaniments such as furikake and seasonings! Available for takeaway at room temperature.

Sky Shop Ogasawara is general souvenirs offering a wide variety of goods, from miscellaneous items to processed seafood products. It's recommended for those who want to choose unusual souvenirs that aren't sweet. You can find a variety of processed foods that can be used in meals, such as bottled condiments and seafood tsukudani (simmered seafood), all in one place.

I especially recommend "Tomaranai Furikake," which won the gold prize at the Hokkaido Souvenir Grand Prix. This furikake (rice seasoning) combines Hokkaido-produced tororo kombu (shredded kelp), salted kombu (kelp), and bonito flakes, and comes in a set of four flavors: black pepper, wasabi, shiso (perilla leaf), and plum. It comes in a gift-wrapped package with a decorative ribbon, making it a popular choice for superiors or as a thank-you gift.

item	See the detail
Store name	SKY SHOP OGASAWARA
Product name	Addictive 4-flavor furikake set (black pepper, wasabi, shiso, plum)
floor	2F, Domestic Terminal Building
Open	7:10～20:30

④ Kitakaro | "Kaitaku Okaki" - Rice crackers that capture the flavor of the sea | Authentic seafood flavor that you wouldn't expect from a snack

"Hokkaido Kaitaku Okaki" is a series of seafood-flavored rice crackers produced by Kitakaro. The flavors of Hokkaido-sourced seafood such as shrimp, scallops, squid, crab, and kelp are directly kneaded into the rice crackers, so the delicious taste of seafood spreads in your mouth with just one bite.

Although categorized as a confectionery, it's not sweet and pairs well with alcohol, making it a popular snack to enjoy with drinks. A wide variety of assortments are available, from sets containing multiple seafood flavors to large boxes with all varieties. The wide price range makes it easy to find something that fits your budget.

item	See the detail
Store name	KITAKARO NEW Chitose Airport Shop
Product name	Hokkaido Kaitaku Okaki
floor	2F, Domestic Terminal Building
Open	Open from 8:00 to 20:00, except on December 31st and January 1st, when it will be open from 9:00 to 19:00.

⑤ Tokachi VALLEYS | "Happy Man Cheese" - a Chinese steamed bun filled with four kinds of melted cheese, available only at New Chitose Airport

"Hapiman Cheese PREMIUM BLEND" is a Chinese steamed bun made by "Hapio," a supermarket in Otofuke Town, Tokachi. It's a rare souvenir that can only be purchased at Tokachi VALLEYS inside New Chitose Airport. The slightly sweet dough, made with 100% Tokachi-grown wheat, is combined with the saltiness of a blend of four cheeses: Gouda, Cheddar, Mozzarella, and Samsoe.

The shop keeps the freshly steamed cheese cakes warmed at all times, and the secret to their popularity is the way the cheese melts and oozes out when you break them open by hand. You can eat them on the spot, or take them home frozen, making them a great souvenir to take away.

item	See the detail
Store name	Tokachi Valleys
Product name	Hapiman Cheese PREMIUM BLEND
floor	2F, Domestic Terminal Building
Open	Weekdays 9:00 AM - 7:00 PM, Weekends and Holidays 8:00 AM - 8:00 PM

Unusual souvenirs other than food at New Chitose Airport: 5 selections of miscellaneous goods, character items, and crafts.

Here are some unusual souvenirs other than food. These five souvenirs are perfect as lasting mementos and won't get used up.

• Craft Studio "Long-tailed Tit Hair Tie & Velour Pouch"
• Somes Saddle "Chitose Airport Store Limited Zipper Coin Case"
• HASHIBA: "local bears featuring Ezo flying squirrels and red foxes"
• Hokkaido character spot "Airplane Efutan goods"
• siretoco sky sweets "Long-tailed Tit Collection (Capsule Toy)"

I will explain this in more detail below.

① Craft Studio | Long-tailed Tit Hair Tie & Velour Pouch

Craft Studio offers a variety of small goods featuring the long-tailed tit as a motif. In particular, the long-tailed tit hair ties and velvet pouches are unique items that are practical for everyday use while showcasing a distinctive design that reflects the character's Hokkaido origins.

The hair ties feature a round, slender shape of a long-tailed tit, making them a perfect souvenir for children. The velour pouch is a practical size for use as a pen case or small item holder, and also functions as a travel makeup case. These items are perfect as gifts for others, or as a treat for yourself.

item	See the detail
Store name	Craft Studio
Product name	Long-tailed tit pouch, Long-tailed tit woven can hair tie
floor	2F, Domestic Terminal Building
Open	8:00～20:00

② Somes Saddle | A zipper coin case exclusive to the Chitose Airport store, made by a Hokkaido-born equestrian equipment manufacturer.

Somes Saddle is a saddlery manufacturer founded in Sunagawa, Hokkaido. Their New Chitose Airport store carries exclusive items that can only be found there. The "Zipper Coin Case" is a compact wallet that allows you to store cards and folded bills separately, and the airplane engraving makes it a perfect travel souvenir.

One of the charms of leather goods is the way they age over time; the more you use them, the deeper the color becomes. The availability of two colors, red and blue, makes it easy to choose one that suits the recipient's taste.

item	See the detail
Store name	SOMES SADDLE NEW CHITOSE AIRPORT
Product name	Three-sided zipper coin case
floor	2F, Domestic Terminal Building
Open	8:00～20:00

③ HASHIBA | Colorful local bears

HASHIBA, a store that sells character goods and teddy bears, carries colorful local bears exclusive to Hokkaido. Unusual color combinations such as melon bears, white bears, and lavender bears make them unique souvenirs that can only be found in Hokkaido.

In addition to bears, the store also carries character toys and stuffed animals that children will love, making it a great place to find souvenirs for young children. It offers a different impression from typical sweets, making it a perfect gift for someone who loves cute things.

item	See the detail
Store name	HASHIBA
Product name	Hokkaido Limited Edition local Bear
floor	2F, Domestic Terminal Building
Open	8:00～20:00

④ Hokkaido Character Spot | New Chitose Airport Exclusive "Airplane Efutan" Goods

Hokkaido Character Spot is a shop that carries a wide variety of character goods related to Hokkaido. One item worth noting is the "Airplane F-tan" series, which can only be found at New Chitose Airport. The official character of Hokkaido Ballpark F Village is transformed into a pilot in this airport-exclusive design, making it something special that you can't buy even if you visit F Village.

The appeal lies in the rarity of these character goods, which can only be purchased at the airport. They are recommended not only for those looking for limited edition items, but also as souvenirs for people who love cute characters.

item	See the detail
Store name	Hokkaido Character Spot
Product name	Airplane Efutan merchandise
floor	3F, Domestic Terminal Building
Open	10:00～19:00

⑤ Hakuhinkan TOY PARK New Chitose Airport Store | Capsule Toy "Long-tailed Tit Collection"

Hakuhinkan Toy Park New Chitose Airport Store is an airport-exclusive souvenir shop produced by a long-established toy company. With a wide selection of items ranging from traditional Japanese toys such as beanbags, marbles, and kokeshi dolls that can be enjoyed on the plane, to stuffed animals, it is the perfect place for those looking for "unusual souvenirs other than food."

The "Long-tailed Tit Collection" is a collectible figure sold in capsule toy (gacha-gacha) format, and its appeal lies in the fact that you don't know which design you'll get until you open it. It's not only fun for children, but also in demand among adult collectors. The price per play is low, making it an easy item to use as a small extra treat.

item	See the detail
Store name	Hakuhinkan Toy Park New Chitose Airport Store
Product name	Long-tailed Tit Collection (Capsule Toy)
floor	3F, International Terminal Building
Open	Our hours correspond to flight schedules.

[Seafood, Room Temperature, Long Shelf Life] How to Choose Unique Souvenirs and Recommended Products at New Chitose Airport

When choosing unique seafood souvenirs, the biggest dilemmas are how to transport them and how long they will last. Here, we'll organize practical criteria for making that decision and introduce some recommended products and shops.

Types of processed seafood products that can be taken home at room temperature and how to choose them | Check the differences between these and products that require refrigeration or freezing beforehand

Seafood products can be categorized into the following three preservation methods:

• Store at room temperature: Dried salmon jerky and bottled rice accompaniments
• Keep refrigerated: Salmon roe marinated in soy sauce
• Must be frozen: Salmon marinated in soy sauce, raw salmon roe, etc.

If you want to board a plane immediately after purchasing items at New Chitose Airport, it's recommended to choose dried or bottled items that can be stored at room temperature. On the other hand, frozen items like marinated salmon can be delivered to your home without adding to your luggage by using the store's mail-order service. You can also use the airport's baggage delivery counter to have items from other stores shipped together.

A wide variety of salmon products that can be stored at room temperature are available | Salmon Marugame's aged, smoked, and salt-fermented salmon can be taken home as is.

Many dried and processed seafood products can be stored at room temperature, making them practical as they don't require refrigeration and can be taken home as is. For example, Marugame Salmon offers a range of room-temperature products made with special processing methods such as smoking and high-temperature, high-pressure sterilization (retort).

This shop offers an unusual selection that defies the common misconception that "salmon is sold everywhere," making it a great conversation starter when giving a gift to someone who loves seafood. Asking the staff about storage instructions when purchasing will make it easier to decide how to take it home.

item	See the detail
Store name	SAKE NO MARUKAME (Salmon specialty store Marukame)
floor	2F, Domestic Terminal Building
Open	8:00～19:00

Choose a shipping method that doesn't involve carrying luggage | Shiretoko Misaemon Honpo and others offer mail order services from their stores.

Even if you purchase seafood that requires freezing or refrigeration, you can have it delivered directly from the store to your home at the time of purchase. The airport's baggage delivery counter (domestic flights 1F and 2F) handles Yamato Transport, Sagawa Express, and Yu-Pack, and accepts refrigerated deliveries from 7:00 to 17:30.

For example, "Shiretoko Misaemon Honpo," which specializes in processed salmon and salmon roe products sourced from Shiretoko, is one of the specialty shops that offers mail-order services. They have a wide range of processed products, including soy-marinated salmon roe and dried salmon, and the fact that they clearly state that the products are from Shiretoko adds to their appeal as unique souvenirs.

Using postal delivery allows you to choose items without worrying about weight or temperature control, making it convenient when you want to increase the number of items you order. Please check directly with each store regarding their direct delivery service availability.

item	See the detail
Store name	siretoko sanzaemon honpo
floor	2F, Domestic Terminal Building
Open	8:00～20:00

Ranking of unique souvenirs with a long shelf life | Check the list based on shelf life (30 days or more at room temperature)

If you're taking the gift to your family when you go home for the holidays, or if you might not be able to give it away immediately, it's best to choose a product with a long shelf life. From these 15 selections, we've compiled a list of products that can be stored at room temperature and are expected to have a shelf life of 30 days or more.

Product name	Best before/expiration date
① Addictive furikake	Approximately 180 days (6 months)
② LeTAO "Well, Blanchère"	Approximately 90 days (3 months) from the date of manufacture. *2-3 days after opening.
③ Gourmet salmon jerky	Approximately 90 days (3 months) from the date of manufacture
④ Kitakaro "Kaitaku Okaki"	Approximately 60 days (2 months) from the date of manufacture
⑤ Royce's "Potato Chip Chocolate"	Approximately 30 days (1 month) from the date of manufacture
⑥ ISHIYA "HOKKAIDO An Voyage! Galette"	Approximately 60 days (2 months) from the date of manufacture.

The miscellaneous goods introduced here (hair ties, pouches, stuffed animals, capsule toys) do not have an expiration date, so it's fine to give them as gifts anytime. If you can't predict the date, a gift that combines various miscellaneous goods is also an option.

summary

New Chitose Airport offers a wide variety of unique souvenirs that go beyond the usual sweets. This article introduces 15 souvenirs, categorized into three types: "Sweets with unusual appearances," "Seafood, delicacies, and side dishes other than sweets," and "Miscellaneous goods and character-themed items other than food."

The important thing is to choose the type of gift that suits the recipient and the situation. For example, a visually impactful sweet treat might be good for someone you want to surprise, while processed seafood products would be suitable for someone who doesn't like sweets. Once you have a clear purpose, your options will naturally narrow down.

If you're unsure about how to transport your purchases, you can prioritize items that can be stored at room temperature or utilize the airport's baggage delivery service.

When you visit New Chitose Airport, be sure to pick up something different from your usual purchases.

*Please note that the stores and products featured in this article may change in terms of operating hours or product availability. For the latest information, please check the official websites of each store.