[Other than sweets] 20 recommended souvenirs you can only buy in Hokkaido | Introducing miscellaneous goods, cosmetics, and keychains

When you think of souvenirs from Hokkaido, many people probably think of sweets. However, New Chitose Airport offers a wide variety of attractive souvenirs besides sweets, including character goods and keychains, cosmetics made in Hokkaido, seafood, and side dishes for rice.

This article introduces 20 souvenirs other than sweets that can only be bought in Hokkaido and are available at New Chitose Airport, categorized into 5 genres. We also explain how to choose the right souvenir for the recipient and occasion, so please use this as a reference when selecting your souvenirs.

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.

What kinds of souvenirs other than sweets that can only be bought in Hokkaido are there?

Even when we talk about "souvenirs that can only be bought in Hokkaido," the type of souvenir you should choose will vary depending on who you're giving it to. First, let's get a general idea of what kind of souvenirs are suitable for different people.

For those who don't like sweets, or for men, consider gifts such as delicacies, dried seafood, or local sake.

For those who dislike sweets or for men, dried delicacies made with salmon or scallops, local sake, or local beer are suitable. Many of these products are great snacks, making them popular among alcohol lovers. Many products are individually wrapped or can be stored at room temperature, and the ability to give them without worrying about expiration dates is another reason for choosing them.

*Expiration dates vary by lot. Please be sure to check the product packaging before purchasing.

Gift ideas for women include cosmetics, glassware, and craft items.

For gifts for women, cosmetics, glassware, and small items made by craftspeople using materials from Hokkaido are perfect. Many of these items are both practical and beautifully designed, making them easy to use every day, which is another reason they are appreciated. Because they are unique Hokkaido items that women might not buy for themselves, they make for a truly special gift.

For children, we recommend plush toys and character goods featuring the long-tailed tit.

Popular souvenirs for children include plush toys of long-tailed tits and local character goods. They have a striking appearance and can be enjoyed as long-lasting travel memories. The wide range of affordable options also makes them easy to choose from.

For sharing at the workplace, consider keychains, individually packaged dried snacks, or cosmetic samples.

When distributing to a large group of people, such as at the workplace, small trinkets like keychains, individually packaged dried snacks, or sample-sized cosmetics are easy to distribute and recommended. They are not bulky, easy to carry home, and suitable for bulk purchases.

Top 5 Recommended Character Goods and Plush Toys as Souvenirs

Plush toys and merchandise featuring characters and motifs unique to Hokkaido are classic items that appeal to a wide range of ages. Here are five character goods and plush toys that you can purchase at New Chitose Airport.

① A popular Hokkaido-born character with an adorable expression: Long-tailed tit plush toy, hair accessory, and can badge.

Manufacturer: Various craftspeople / Retailer: Craft Studio

This collection features plush toys, hair accessories, and badges inspired by the long-tailed tit, a wild bird that inhabits the forests of Hokkaido. Many of the items have a fluffy texture and adorable expressions, making them perfect as small gifts for women and children. You can purchase them at "Craft Studio" on the 2nd Terminal Building at New Chitose Airport domestic flights.

② local characters born in Hokkaido gather together | Merchandise featuring Melon Bear, Efutan, and more

Manufacturer: Wakasa Kanko Bussan Co., Ltd. / Retailer: Hokkaido Character Spot

This specialty shop brings together local character goods from Hokkaido, including the visually striking "Melon Bear" and "Efutan," the official character of the Hokkaido Nippon-Ham Fighters. With a wide variety of plush toys and other goods, it's a great place to find unique souvenirs that will spark conversation. You can purchase these items at the "Hokkaido Character Spot" on the 3rd floor of New Chitose Airport domestic flights Terminal Building.

③ A unique Hokkaido character, exclusively available at New Chitose Airport | Kitakitsune Bear

Manufacturer: Fujini Seikou / Retailer: HASHIBA

We also recommend the bear plush toy, modeled after the Hokkaido fox, a representative animal of Hokkaido. It is certified as an airport-exclusive product of Hokkaido Airports. With a design that combines the essence of Hokkaido with cuteness, it is perfect as a souvenir of your trip or a special gift. You can purchase it at "HASHIBA" on the 2nd floor of Terminal Building at New Chitose Airport domestic flights

④ Check out popular character goods | Goods from Chiikawa, Sanrio, and more

Manufacturer: Varies by product / Retailer: Airport shop Showa

New Chitose Airport also has a general store that carries goods featuring popular characters such as "Chiikawa" and Sanrio characters, appealing to a wide range of generations. They also carry fashion accessories, making it a great place to find items for yourself along with character goods. Please note that the characters and products available may change, so check the latest lineup at the store. You can purchase these items at "Airport shop Showa" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

⑤ A wide selection of animal-themed goods from Hokkaido | including polar bear plush toys, etc.

Manufacturer: Precious Co., Ltd. / Retailer: ART LIFE DEPO Chitose Store

This general store carries a wide variety of plush toys featuring animals, including polar bears, as well as local character goods. With items inspired by Asahiyama Zoo and other Hokkaido-themed products, it's a great place to find souvenirs for children. You can purchase these items at "ART LIFE DEPO Chitose Store" on the 3rd floor of New Chitose Airport domestic flights Terminal Building.

Four Recommended Souvenirs: Keychains, Straps, and Other Small Items

Keychains and straps are compact and easy to distribute, making them convenient and easy to choose as small souvenirs. Here, we introduce four keychains, straps, and other souvenir items featuring motifs typical of Hokkaido.

① Adorable appearance transformed into an item | Long-tailed tit motif marble stickers

Manufacturer: Ost Co., Ltd. / Distributor: Craft Studio

These three-dimensional "marbles stickers" feature the popular Hokkaido bird, the long-tailed tit. A pack of 20 stickers costs 660 yen, making them an affordable item that sticker-loving children will enjoy. They can be used to decorate bags and notebooks, and are a popular souvenir that suits anyone. You can purchase them at "Craft Studio" on the 2nd floor of Terminal Building at New Chitose Airport domestic flights

② Hokkaido Limited Edition Available | Soft and Fluffy! Rolling Kitty

Manufacturer: Yell Co., Ltd. / Retailer: Hokkaido Character Spot

A Hokkaido-exclusive version of the popular "Mochi Fuwa! Korokoro Nyanko" character goods, known for their round and squishy texture, is now available. Priced at 660 yen, its convenient size makes it perfect for everyday use as a keychain or strap. It can be purchased at the "Hokkaido Character Spot" on the 3rd Terminal Building at New Chitose Airport domestic flights.

③ Hokkaido-exclusive design local keychains | Various keychains and straps

Manufacturer: Varies by product / Retailer: HASHIBA

HASHIBA, a store specializing in Hokkaido-exclusive character goods and plush toys, offers a wide selection of small items such as keychains and straps featuring popular characters. Many items are priced affordably, making them perfect for buying in bulk as gifts for colleagues or for personal use. You can purchase these items at HASHIBA on the 2nd floor of the domestic Terminal Building at New Chitose Airport domestic flights.

④ One-of-a-kind pieces showcasing the craftsmanship of artisans | Accessories from Otaru Glass Craft

Manufacturer: Otaru Glass Craft Museum / Retailer: Otaru Glass Craft Museum

This is the only glass craft specialty shop inside New Chitose Airport. They carry glass accessories and keychains, each handcrafted by artisans in a workshop in Otaru, and are recommended for those looking for high-quality goods that are uniquely Hokkaido. You can purchase them at the "Otaru Glass Craft Museum" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

Top 4 Recommended Souvenirs from Hokkaido: Cosmetics and Skincare

Cosmetics and skincare items made with ingredients from Hokkaido remain popular souvenirs for women. Here are four cosmetic souvenirs you can buy at New Chitose Airport.

① Moisturizing care enveloped in the scent of lavender | Lavender Squalane

Manufacturer: HABA Laboratories Co., Ltd. / Retailer: Shop HABA

This skincare oil blends squalane with natural lavender essential oil. It moisturizes while preventing dryness and roughness, and you can also enjoy the subtle scent of lavender. The 15ml size is priced at 1,650 yen (tax included), and its compact size makes it easy to pack in your travel luggage. It can be purchased at "Shop HABA" on the 2nd floor of the domestic Terminal Building at New Chitose Airport domestic flights

② local items from Hokkaido-produced horse oil brands | Various horse oil shampoos and conditioners

Manufacturer: Azuma Shoji Co., Ltd. / Retailer: North Shop Ito

This series includes shampoo, hair treatment, and body soap made with horse oil. Available in various types and sizes, prices range from 2,020 yen to 6,600 yen. Characterized by the moisturizing feel unique to horse oil, it's recommended for those looking for cosmetics made with ingredients characteristic of Hokkaido. Available for purchase at "North Shop Ito" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

③ Sugar scrub made with Hokkaido-produced beet sugar | Sweets Skincare Sucre Face & Body

Manufacturer: Abyssal Japan Co., Ltd. / Distributor: Airport shop Showa

"Sucre Face & Body" is a signature product from "Sucre," a skincare brand that uses beet sugar from Hokkaido. Its granular, sugar-like particles gently remove dead skin cells, leaving skin feeling moisturized after washing. Its sweet fragrance makes it a delightful gift for women. It can be purchased at "Airport shop Showa" on the 2nd floor of the domestic flights Terminal Building at New Chitose Airport.

④ The authentic scent of Furano | Farm Tomita Lavender Oil

Manufacturer: Farm Tomita Co., Ltd. / Distributor: Craft Studio

This is 100% pure lavender essential oil harvested at Farm Tomita in Furano. It comes in a 12ml drop-type bottle and is priced at ¥1,980 (tax included). It's recommended as a gift for those who want to take the scent home or for aromatherapy enthusiasts. It can be purchased at "Craft Studio" on the 2nd Terminal Building at New Chitose Airport domestic flights

Four recommended souvenirs featuring seafood, rice accompaniments, and delicacies.

Hokkaido is blessed with not only seafood such as salmon and scallops, but also agricultural and livestock products such as dairy products and processed meats. Here, we introduce four souvenir items, mainly from shops that handle seafood and agricultural products, that can be enjoyed with rice or are unique delicacies.

① Sato Suisan's flagship product: Pickled salmon ruibe

Manufacturer: Sato Suisan Co., Ltd. / Distributor: Sato Suisan

"Salmon Ruibe-zuke," made by marinating salmon and salmon roe in a salmon soy sauce-based sauce, is a long-loved signature product of Sato Suisan. You can enjoy the transparency and firmness of the salmon flesh and the melt-in-your-mouth texture of the salmon domestic flights Terminal Building at New Chitose Airport.

② Quality unique to a fishermen's association-operated store | Salmon roe marinated in soy sauce

Manufacturer: Hokkaido Gyoren / Distributor: Gyoren

This "Ikura Soy Sauce Pickled Salmon Roe" boasts a quality only available at stores directly managed by the Hokkaido Fisheries Cooperative Association. Both chilled and frozen versions are available, allowing you to choose the best option for your travel itinerary. Samples are sometimes available in-store, making it ideal for those who want to taste before purchasing. You can purchase it at "Gyoren" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

③ Seafood that can be taken home at room temperature | Additive-free dried salmon and grilled scallops

Manufacturer: Umi-dokoro Matsuba / Retailer: Umi-dokoro Matsuba

This specialty shop offers a wide variety of dried delicacies and processed foods that can be taken home at room temperature, such as "Additive-Free Salmon Terminal Building at New Chitose Airport domestic flights

④ A flavor that makes you want to eat more rice | Engawa series

Manufacturer: Hokkaido Kaisan Co., Ltd. / Retailer: Hokkaido Honpo general souvenirs

The "Engawa Series" by Hokkaido Kaisan offers a lineup of products perfect as a side dish with rice or as a snack with alcohol, including "Engawa Wasabi" with a spicy kick of wasabi. You can purchase them at "Hokkaido Honpo general souvenirs," which stocks a wide range of products from famous Hokkaido manufacturers without being biased towards any particular brand.

Top 3 Recommended Souvenirs: Leather Goods and Ainu Crafts

If you're looking for a memorable gift other than sweets that can be kept for a long time, leather goods and雑貨 (miscellaneous goods) incorporating Ainu patterns are also recommended. Here are three crafts and miscellaneous goods that will leave a lasting impression on the recipient.

① Leather goods showcasing the skills of a saddle maker | Somes Saddle Chitose Airport Store

Manufacturer: Somes Saddle Co., Ltd. / Retailer: Somes Saddle Chitose Airport Store

This is the airport-operated store of Somes Saddle, a Hokkaido-based equestrian equipment manufacturer. Their leather products, crafted using the skills of artisans honed through equestrian equipment making, are appealing for their carefully selected leather and meticulous construction, making them a popular choice as commemorative gifts due to their long-lasting quality. You can purchase them at the Somes Saddle Chitose Airport Store on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

② Personalization available on the spot | Handmade leather goods "KAZU" (Air Mommy)

Manufacturer: MIZUBASHO / Retailer: Air Mommy

This is a specialty shop that carries "KAZU," a brand of handmade leather bags and wallets made by artisans in Hokkaido. They offer a wide selection, including their cordovan series made from precious horsehide, as well as fur items made from high-quality animal hides. A special feature is the on-the-spot name engraving service available with purchases of leather goods. You can purchase these items at "Air Mommy" on the 2nd floor of the domestic flights Terminal Building at New Chitose Airport.

③ Goods that introduce Ainu culture | Embroidered accessories and wood carvings featuring Ainu patterns

Manufacturer: Varies by product / Retailer: Ainu Mosir

This shop specializes in traditional crafts and folk art related to Ainu culture. It offers a variety of goods that allow you to experience Ainu culture, such as small items adorned with Ainu embroidery and wood carvings. These items are popular as interior decorations and gifts, and can be purchased at "Ainu Mosir" on the 2nd Terminal Building at New Chitose Airport domestic flights.

summary

New Chitose Airport offers a wide variety of Hokkaido souvenirs beyond sweets, including character goods, cosmetics, seafood, and agricultural products. Why not choose a unique Hokkaido souvenir that's different from sweets, depending on the recipient and the occasion? Use the 20 items we've introduced as a guide to find a memorable souvenir from your trip. For more detailed information about souvenirs at New Chitose Airport, please also check out our special souvenir article.

Related article: [2026 Latest] Top 19 Souvenirs You Can Only Buy in Hokkaido

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.