Top 20 Recommended Souvenirs from New Chitose Airport! Introducing Popular Hokkaido Souvenirs
*The information presented in this article is current as of July 14, 2026.
New Chitose Airport, considered the gateway to Hokkaido, is one of Japan's largest airports, handling over 25 million passengers annually. It boasts high accessibility, being approximately 37 minutes from Sapporo Station by JR Rapid Airport train, and offers a comprehensive network of both domestic flights and international flights.
Shopping World on the second floor of domestic flights Terminal Building is a shopping area featuring nearly 100 stores representing Hokkaido, offering a wide variety of souvenirs, including airport-exclusive items. This article introduces souvenirs ranging from those exclusive to New Chitose Airport to classic Hokkaido sweets and food products, along with tips on how to choose based on your purpose.
8 Hokkaido-exclusive souvenirs you can buy at New Chitose Airport
New Chitose Airport 's Shopping World offers a wide variety of exclusive items that can only be purchased there. Souvenirs are mainly displayed in domestic flights area on the second floor, before security inspection, and the following eight items are particularly popular.
- Freshly baked blueberry cheese tart
- Snow White Cheese
- Freshly baked dairy cheesecake
- Well, Blanchard
- Royce's Pop Chocolate Petit Set
- Haskap Jewelry TORIO
- An Voyage! Galette
- PRESS BUTTER SAND (Hokkaido Condensed Milk and Corn)
I will explain in more detail below.
① Freshly baked blueberry cheese tart (Kinotoya)
The freshly baked blueberry cheese tart is a cheese tart made with blueberries from Hokkaido and is an exclusive flavor available only at the New Chitose Airport store. It is served fresh from the oven, allowing you to enjoy the contrast in texture between the crispy outside and the smooth cheese cream inside.
The price is 1,920 yen (tax included) for a pack of six, making it a suitable souvenir of your Hokkaido trip or a treat for yourself. Since it can be carried at room temperature for the same day, you can buy it before your flight and enjoy it on board.
| item | Content |
|---|---|
| Store name | kinotoya |
| Location | domestic flights Terminal Building, 2nd Floor (Before passing through security inspection) |
| Open | 8:00～20:00 |
② Snow White Cheese (Snow Cheese)
Snow Cheese, the company that sells Snow White Cheese, is a specialty cheese confectionery shop born from the desire to "create and share memorable sweets from Hokkaido." Their signature product, Snow White Cheese, features a raw-texture chocolate with concentrated cheese flavor, wrapped in a crispy dough that is also fragrant with cheese.
This popular item often draws long lines during its two daily sales periods and is also suitable for those looking for a souvenir that stands out from the usual.
| item | Content |
|---|---|
| Store name | SNOW CHEESE |
| Location | domestic flights Terminal Building, 2nd Floor (Before passing through security inspection) |
| Open | 8:00〜20:00 |
③ Freshly baked dairy cheesecake (Sapporo Agricultural College Factory Store)
Sapporo Agricultural College Factory Store, where you can purchase freshly baked dairy cheesecake, is a workshop and shop located within the airport that manufactures sweets. They use milk from free-range cows raised on their own farm and offer freshly baked dairy cheesecake every day.
The freshly baked dairy cheesecake, available exclusively New Chitose Airport, features a fragrant, slightly burnt crust and a rich, melt-in-your-mouth texture, thanks to its freshness derived from being sold directly from the workshop. It has a shelf life of 3 days and requires refrigeration, but can be taken home at room temperature on the same day.
| item | Content |
|---|---|
| Store name | Sapporo Agricultural College New Chitose Airport Factory Store |
| Location | domestic flights Terminal Building, 2nd Floor (Before passing through security inspection) |
| Open | 9:00～20:00 |
④ Maa Aru Blanchère (5 pieces) (LeTAO)
"Ma'aru Blancheur" is a mildly sweet chocolate confection made with whole milk powder from Hokkaido, sold exclusively at the "LeTAO" Western-style confectionery brand (Otaru) at the New Chitose Airport store and the DUTY FREE SHOP (New Chitose Airport). The aromatic flavors of the feuilletine and nuts, encased in white chocolate, unfold alongside a crisp and light texture.
Because these baked goods have a shelf life of about three months from the date of manufacture, the peace of mind that comes from being able to distribute them to colleagues or friends on a later date is another reason for their popularity.
| item | Content |
|---|---|
| Store name | LeTAO New Chitose Airport Store Otaru Western Confectionery Shop) |
| Location | domestic flights Terminal Building, 2nd Floor (Before passing through security inspection) |
| Open | 8:00～20:00 |
⑤ Royce Pop Chocolate Petit Set (Royce Chocolate World)
Royce' Chocolate World at New Chitose Airport is an interactive facility where you can observe the manufacturing process through glass. The "Royce' Pop Chocolate" mini set, which can only be purchased here, features adorable chocolates modeled after animals from Hokkaido and makes a great souvenir for children.
The area features shops offering around 100 original products, and you can also purchase freshly baked bread at the bakery.
| item | Content |
|---|---|
| Store name | Royce' Chocolate World |
| Location | 3rd floor of the liaison facility |
| Open | 8:30 AM - 5:30 PM (Bakery opens at 9:00 AM) |
⑥ Haskap Jewelry TORIO (Morimoto)
Haskap Jewelry TORIO is a confectionary exclusive to New Chitose Airport, featuring the classic Haskap Jewelry in a "White Version" and "Premium Black" as a set. The set includes three different flavors, giving it a special feel that can only be purchased here.
At a reasonable price of 2,140 yen (tax included) for a pack of six, and with individual packaging allowing for a rich taste comparison, it's perfect as a souvenir for friends or to share with colleagues at work.
| item | Content |
|---|---|
| Store name | morimoto new chitose airport shop |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00～20:00 |
⑦ An Voyage! Galettes (5 pieces) (Sky Shop Ogasawara and others)
"An Voyage! Galette" is a sweet treat available exclusively New Chitose Airport, created by ISHIYA, the company famous for its Shiroi Koibito cookies. The galette dough, made with plenty of fermented butter, is filled with coarse red bean paste from Tokachi, Hokkaido, resulting in a delicate, crumbly texture and a gentle sweetness from the red bean paste.
You can purchase them at Sky Shop Ogasawara and three other stores within the airport. They come in individually wrapped packs of five for 1,458 yen (tax included), making them easy to share.
| item | Content |
|---|---|
| Store name | ① Sky Shop Ogasawara ② Snow Shop Outlet ③ JAL PLAZA Central Gate Shop |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | ① 7:10 AM - 8:30 PM ② 7:15 AM - 8:30 PM ③ 7:10 AM - 9:00 PM (Subject to change depending on the last flight) |
⑧ PRESS BUTTER SAND (Hokkaido Condensed Milk and Corn) (ANA FESTA Chitose Lobby Store)
"PRESS BUTTER SAND Butter Sandwich <Hokkaido Condensed Milk Corn>" is a flavor offered exclusively in Hokkaido by PRESS BUTTER SAND, a specialty butter sandwich shop. It features a caramel cream made with condensed milk and corn from Hokkaido, sandwiched between butter cream and shortbread dough.
Available in two sizes: a 5-piece pack for 1,377 yen (tax included) and a 9-piece pack for 2,511 yen (tax included), it can be used for a wide range of occasions, from sharing with a small group to bringing as a gift to the workplace.
| item | Content |
|---|---|
| Store name | ANA FESTA NEW-CHITOSE AIRPORT LOBBY SHOP |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 7:15～20:30 |
Six must-buy, classic sweets from New Chitose Airport that you'll want to buy again and again: Popular souvenirs that are guaranteed to please.
One of the unique advantages of New Chitose Airport is that you can purchase flagship products from leading Hokkaido confectionery brands all in one place. Here are six recommendations that are perfect when you don't know the recipient's preferences or when you're looking for a souvenir that's sure to please.
- White lover
- Double Fromage
- Marusei Butter Sandwich
- Kaitaku Okaki
- Norseman
- Mikata Roku
I will explain in more detail below.
⑨ Shiroi Koibito (available at snow shops and other retailers)
"Shiroi Koibito" is Ishiya Confectionery's flagship product and enjoys nationwide recognition as a souvenir from Hokkaido. Its simple yet well-balanced flavor, consisting of buttery langue de chat cookies sandwiched with white chocolate, is the reason why it has remained a popular choice for decades.
The individual packaging makes them easy to distribute, and there's a wide variety of boxes with different quantities to choose from, allowing you to flexibly adapt to the recipient and your budget.
| item | Content |
|---|---|
| Store name | ① Snow Shops domestic flights terminals ② JAL PLAZA departure lobby store ③ Chidoriya, etc. |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | ① 7:15 - 20:30 ② 7:10 - 20:30 ③ 7:30 - 20:30 |
⑩ Double Fromage (LeTAO)
Double Fromage is a signature product of LeTAO, a Western-style confectionery brand based in Otaru. It features a layer of rare cheesecake made with Hokkaido cream cheese and a rich baked cheesecake layer, allowing you to enjoy different textures and flavors with every bite.
Because it requires refrigeration, a cooler bag is necessary for taking it home (6-9 hours), but it's a product with compelling qualities that make it a compelling choice. It's also suitable as a gift for superiors or as a present for women.
| item | Content |
|---|---|
| Store name | LeTAO New Chitose Airport Store Otaru Western Confectionery Shop) |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00～20:00 |
⑪ Marusei Butter Sandwich (Jotetsu)
"Marusei Butter Sandwiches" are the signature product of Rokkatei, a long-established Western-style confectionery shop headquartered in Obihiro. A cream made with Hokkaido-produced fermented butter, white chocolate, and raisins is sandwiched between biscuits, creating a perfect balance of richness and light texture.
Available in various sizes, from small individual boxes to large boxes, it's easy to choose according to the recipient and your budget, making it a consistently popular souvenir.
| item | Content |
|---|---|
| Store name | JOTETSU |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00～20:30 |
⑫ Kaitaku Okaki (Kitakaro)
"Kaitaku Okaki" is a seafood rice cracker made by Kitakaro, a confectionery brand from Sunagawa, Hokkaido. Made with glutinous rice from Hokkaido, it takes seven days to make, and the light texture created by frying is a testament to the time and effort put into its production.
These snacks offer multiple flavors such as shrimp, octopus, and scallops in a single bite, making them a great snack for those who enjoy alcoholic beverages. Their individual packaging and long shelf life also make them a convenient gift for large groups at work.
| item | Content |
|---|---|
| Store name | KITAKARO NEW Chitose Airport Shop |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00 AM - 8:00 PM (9:00 AM - 7:00 PM on December 31st and January 1st only) |
⑬ Northman (Sapporo Senshuan)
"Northman" is a pastry made with pie crust that was launched by Sapporo Senshuan in 1974. Its simple flavor, consisting of smooth red bean paste made from Hokkaido-grown adzuki beans wrapped in pie crust, has been loved for nearly half a century.
At New Chitose Airport, in addition to the regular version, they also sell "Nama Northman," which is made with rich fresh cream. Since it has a short shelf life of only three days, you need to eat it as soon as possible after purchasing it, but it's the perfect treat to share with family and loved ones after returning home.
| item | Content |
|---|---|
| Store name | Sapporo Senshuan New Chitose Airport Branch |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00～20:00 |
⑭Samporoku (Ryuzuki Samporoku studio)
"Sanpōroku" is the signature confection of Ryūgetsu, a company headquartered in Obihiro. It is a Baumkuchen made with wheat from Tokachi and butter from Hokkaido, coated with white and dark chocolate. Its beautiful appearance, with a wood grain pattern reminiscent of firewood, is also a reason for its popularity.
The moist texture and the sweetness of the chocolate combine to create a flavor that will be enjoyed by people of all ages.
| item | Content |
|---|---|
| Store name | Ryugetsu Sanporoku studio |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00～20:00 |
[Souvenirs from New Chitose Airport] 3 Recommended Seafood, Rice Accompaniments, and Food-Related Souvenirs
The souvenir shops at New Chitose Airport offer a wide variety of products, including not only sweets and snacks, but also seafood and other food items. For those looking for souvenirs that reflect Hokkaido's food culture, the following products are recommended.
- Salmon roe marinated in soy sauce / marinated salmon sashimi
- Crab and scallops
- sea urchin
Details of each product are explained below.
⑮ Salmon roe marinated in soy sauce and marinated salmon sashimi (Sato Suisan)
Sato Suisan's "Ikura Soy Sauce Pickled Salmon Roe" uses a special soy sauce marinade exclusive to the New Chitose Airport store, and is characterized by its firm, popping texture and rich umami flavor. The "Salmon Ruibe Pickled Salmon" has a crisp texture and the delicious flavor of natural salmon spreads slowly in your mouth.
Both are flagship products of Sato Suisan and are consistently popular at Hokkaido product exhibitions.
| item | Content |
|---|---|
| Store name | Sato Suisan |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00～20:00 |
⑯ Crab and scallops (Gyoren, Hokkaido Kitaren, etc.)
Hokkaido is one of Japan's leading producers of crab and scallops, and the freshness and flavor that comes from direct delivery from the source are in a class of their own compared to market-distributed products. They are perfect as an accompaniment to meals at home, and are also appreciated as a high-quality gift.
At New Chitose Airport, you can buy souvenirs such as crab and scallops at seafood specialty stores like Gyoren and Kitaren.
| item | Content |
|---|---|
| Store name | ① Gyūren ② Hokkaido Kitaren |
| Location | ① domestic flights Terminal Building 2nd Floor International Terminal Building 3rd Floor ② domestic flights Terminal Building 2nd Floor |
| Open | ① 8:00 AM - 8:00 PM (international flights flights operate according to flight conditions) ② 8:00 AM - 7:30 PM |
⑰ Uni (Shima no Hito New Chitose Airport branch)
"Shima no Hito," which originated on Rebun Island, is a specialty shop that offers a wide selection of products, including sea urchins harvested from the northernmost seas, salmon roe, and dried kelp. The fresh sea urchins, delivered directly without going through the market, are definitely worth buying if you see them in the shop.
Sea urchin preserved in saltwater has a short shelf life and requires refrigeration, so using baggage delivery service is the most reliable option.
| item | Content |
|---|---|
| Store name | SHIMA NO HITO SHINCHITOSEKUKOTEN |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00～20:00 |
[Souvenirs from New Chitose Airport] 3 Recommended Items for Colleagues, Women, Children, and Superiors
Even within the same store, the type of souvenir you should choose will vary depending on who you're giving it to. Here, we introduce recommended products categorized by purpose.
- For handing out at the workplace: Jaga Pokkuru
- Gifts for women and children: Long-tailed tit merchandise
- Gift for superiors/women: Raw chocolate
The products are introduced below.
18. For handing out at the workplace: Jaga Pokkuru
"Jaga Pokkuru" is a stick snack made from deep-fried potatoes grown in Hokkaido, characterized by its simple flavor using salt and sun-dried salt from the Okhotsk Sea.
This product, a limited edition item only available in Hokkaido, has enjoyed long-standing popularity and is particularly in demand as a gift to share with colleagues at work. A pack of 10 costs 1,211 yen (tax included), and it has a shelf life of approximately 5 months. Because it is individually packaged and can be stored at room temperature, it is suitable for workplaces with many employees.
| item | Content |
|---|---|
| Store name | Calbee+ |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00 AM - 8:00 PM (Takeout only) Weekdays 10:00 AM - 6:00 PM / Weekends and Holidays 9:00 AM - 6:00 PM |
19. Gifts for women and children: Long-tailed tit merchandise
Goods featuring the long-tailed tit, a wild bird endemic to Hokkaido and often called the "Snow fairy," have become popular on social media, leading to a wide selection of merchandise available at New Chitose Airport. With a variety of items including plush toys, badges, and acrylic keychains, these products are sure to please both children and adults.
Hakuhinkan Toy Park also offers gachapon (capsule toys) for 500 yen each, and at Craft Studio you can purchase pouches featuring long-tailed tits and airport-exclusive design pin badges with airplane motifs.
| item | Content |
|---|---|
| Store name | ① Craft Studio/Ferme La Terre Biei New Chitose Airport Craft Studio Store ② Hakuhinkan TOY PARK New Chitose Airport Store |
| Location | ① domestic flights Terminal Building 2nd Floor ② International Terminal Building 3rd Floor |
| Open | ① 8:00 AM - 8:00 PM ② Operating hours may vary depending on the operating conditions. |
20. Gift for superiors: Raw chocolate
Royce's signature product, "Nama Chocolate," is a refined chocolate made with Hokkaido-produced fresh cream that melts in your mouth. With its sophisticated packaging and reasonable price, it's a popular choice for gifts to superiors or as a present for women.
Since it requires refrigeration, it is best to use ice packs and a cooler bag, or send it via refrigerated delivery from the airport's baggage delivery counter.
| item | Content |
|---|---|
| Store name | ROYCE' |
| Location | domestic flights Terminal Building 2nd Floor |
| Open | 8:00～19:30 |
Things to know before going souvenir shopping at New Chitose Airport: Floors, opening hours, and precautions for taking souvenirs home.
To avoid the disappointment of not having enough time to visit all the shops you wanted to see, even though you've come all the way to New Chitose Airport, be sure to keep the following points in mind beforehand.
- Souvenirs are concentrated on the second floor domestic flights Terminal Building
- Refrigerated and frozen products can be delivered via baggage delivery service.
- Airport-exclusive items can be identified by checking the packaging and point-of-sale displays.
- Please pay attention to the operating hours when using the service early in the morning or late at night.
Opening hours vary by store. If you have an early morning or late-night flight, please check the individual store's page in advance.
summary
The souvenir shops at New Chitose Airport are packed with the charm of Hokkaido, from sweets and seafood to agricultural products and miscellaneous goods. The lineup of limited-edition items that can only be found here is updated every year, so you're sure to discover something new no matter how many times you visit.
Using the product and store information introduced in this article as a reference, we hope you can find the perfect souvenir to conclude your trip.
*Prices and opening hours are subject to change. Please check the latest information on New Chitose Airport official website, etc.
