Hokkaido-exclusive souvenirs! Introducing items you can only buy at New Chitose Airport! [2026 Latest Edition]

The perfect way to end your trip to Hokkaido is by choosing souvenirs. New Chitose Airport offers a wide variety of souvenirs unique to Hokkaido, from limited-edition sweets to classic items loved by locals.

This article introduces Hokkaido-exclusive souvenirs available at New Chitose Airport, categorized into four types: "Airport-exclusive sweets," "Classic confectionery," "Seafood and agricultural products," and "General goods." We also explain how to choose souvenirs based on who you're giving them to, and provide information on souvenir shops so you won't be in a panic even at the last minute before departure. Please use this as a reference when choosing souvenirs.

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.

*Expiration dates vary by lot. Please be sure to check the product packaging before purchasing.

Only available at New Chitose Airport! Hokkaido-exclusive sweets souvenirs

Here are seven airport-exclusive sweets that are only sold at stores within New Chitose Airport. They are perfect as souvenirs of your trip, and are also recommended for those looking for a unique Hokkaido specialty.

1. Airport-exclusive sweets from a freshly baked bakery | Freshly baked Hokkaido apple pie

Manufacturer: Sapporo Agricultural College / Retailer: Sapporo Agricultural College New Chitose Airport Factory Store

This "Freshly Baked Hokkaido Apple Pie" features a pie crust generously folded with Hokkaido butter, filled with large chunks of Hokkaido apples, and baked twice for a crispy finish. It is exclusively available at New Chitose Airport Factory Store, which has an attached workshop, allowing you to enjoy the aroma of a freshly baked pie. Prices start from 540 yen (tax included) per pie. You can purchase it at the "Sapporo Agricultural College New Chitose Airport Factory Store" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

*Prices are as of September 2026. Please check with the store for the latest prices.

2. Airport-exclusive baked goods from a Darjeeling-scented chocolate specialty shop | Royal Montagne Brownie

Manufacturer: LeTAO / Retailer: Nouvelle Vague LeTAO Chocolatier

This is the "Royal Montagne Brownie," a limited-edition item available only at New Chitose Airport store of the chocolate specialty shop "Nouvelle Vague LeTAO Chocolatier." It's the shop's most popular baked good, combining a Darjeeling tea-flavored batter with rich chocolate. It's especially popular during Valentine's Day and White Day seasons. You can purchase it at "Nouvelle Vague LeTAO Chocolatier" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

3. A must-try dessert with long queues and reservations required: Freshly baked blueberry cheese tart

Manufacturer: Kinotoya / Retailer: Kinotoya New Chitose Airport Store

Kinotoya, a popular Western-style confectionery shop in Sapporo, offers "Freshly Baked Blueberry Cheese Tarts," a treat made with a tart crust filled with lightly sweetened blueberry jam and cheese mousse, and baked carefully one by one. A pack of six costs 2,040 yen (tax included), and it's such a popular item that they accept reservations. You can purchase them at Kinotoya New Chitose Airport Store on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

*Prices are as of September 2026. Please check with the store for the latest prices.

4. Kaki no Tane (rice crackers) made by a cheese confectionery specialty shop that always has a long line | Chiitane

Manufacturer: SNOW CHEESE / Retailer: SNOW CHEESE

"Chitane" is a type of rice cracker snack made exclusively for New Chitose Airport store by SNOW CHEESE, a specialty cheese confectionery shop. These rice crackers are flavored with three types of cheese—Gouda, cream cheese, and mozzarella—and combined with almonds, freeze-dried cheddar cheese, and a touch of black pepper, making them a perfect change of pace between sweet treats. One bag costs 680 yen (tax included) and is so popular that it sometimes sells out shortly after opening. You can purchase it at "SNOW CHEESE" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

*Prices are as of September 2026. Please check with the store for the latest prices.

5. A long-established taste you can only find at the airport | New Chitose Airport Manju

Manufacturer: Wakasaimo Honpo / Retailer: Wakasaimo New Chitose Airport Store

This is "New Chitose Kuukou Manju," a special treat made exclusively at New Chitose Airport store by a long-established shop known for its famous "Wakasaimo," a confection consisting of potato paste wrapped in mochi. It features a simple sweetness and a gentle texture, making it a perfect gift for people of all ages. You can purchase it at "Wakasaimo New Chitose Airport Store" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

6. A delightful texture that's crispy on the outside and chewy on the inside | Cup Choux Yumefusen

Manufacturer: Kitakaro / Retailer: Kitakaro New Chitose Airport Store

This is the "Cup Choux 'Yume Fusen'" cream puff, available exclusively at New Chitose Airport store. This unique Kitakaro product combines a crispy, fragrant choux pastry with a chewy cream filling, and is so popular that it sometimes sells out by the afternoon. You can purchase it at the Kitakaro New Chitose Airport store on the 2nd floor of the New Chitose Airport domestic flights Terminal Building.

7. A taste of Hakodate you can only find after passing through security inspection: Rare Cheesecake Choux

Manufacturer: Hakodate Western Confectionery Snuffles / Retailer: ANA FESTA Gate 7 Store

Snuffles, a popular Western-style confectionery shop in Hakodate, offers "Rare Cheesecake Choux," a treat featuring a thin, fragrant choux pastry generously filled with sweet, moist, and rich cheese cream. At a reasonable price of 378 yen (including tax) per piece, it's an attractive option. Unlike other products, it's exclusively sold at the ANA FESTA Gate 7 store, located after security inspection.

*Prices are as of September 2026. Please check with the store for the latest prices.

Classic choices, but for those who want the real thing! A ranking of must-try famous Hokkaido sweets for your trip.

New Chitose Airport offers a wide variety of classic, long-selling products that are well-known even outside of Hokkaido. Here, we introduce six famous confections that have been loved as souvenirs from Hokkaido for many years.

*We also introduce souvenirs that are not exclusive to Hokkaido.

1. A classic Hokkaido souvenir: Shiroi Koibito

Manufacturer: Ishiya Confectionery Co., Ltd. / Retailers: ANA FESTA Gate 9 store and others

"Shiroi Koibito," a quintessential Hokkaido souvenir, is a renowned confection unique to Hokkaido. Its elegant flavor, consisting of white chocolate sandwiched between langue de chat cookies, makes it a popular choice for people of all ages. It can be purchased at multiple locations, including "Sky Shop Ogasawara" and "ANA FESTA Gate 9," which offer a wide selection of products from famous Hokkaido manufacturers without being biased towards any particular brand.

2. A half-century-old masterpiece embodying the pioneering spirit of Tokachi: Marusei Butter Sandwiches

Manufacturer: Rokkatei / Retailers: Sky Shop Ogasawara, etc.

Named after the history of Tokachi's pioneering efforts, "Marusei Butter Sandwiches" are a flagship product of Rokkatei, loved for nearly half a century since their release. They feature a moist texture and refined sweetness from the biscuits filled with raisins and butter cream. They can be purchased at several locations, including "Sky Shop Ogasawara" on the 2nd Terminal Building at New Chitose Airport domestic flights

3. Snack made with 100% Hokkaido potatoes | Jaga Pokkuru

Manufacturer: Calbee Co., Ltd. / Distributor: Calbee Plus

"Jaga Pokkuru," a snack made with 100% Hokkaido-grown potatoes, is a popular souvenir sold exclusively in Hokkaido, known for its crispy texture and natural salty flavor. A "corn flavor" is sometimes available exclusively at New Chitose Airport store, so be sure to check it out if you see it in stock. It can be purchased at Calbee Plus on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

4. A classic that captures the elegant sweetness of haskap berries | Haskap Jewelry

Manufacturer: morimoto / Retailer: morimoto New Chitose Airport Store

"Haskap Jewelry," a combination of jelly made with haskap berries—a fruit unique to Hokkaido—and white chocolate, has long been a popular signature product of Morimoto. Enjoy the sweet and sour flavor of haskap berries and its elegant melt-in-your-mouth texture; it's a classic treat that embodies the essence of Hokkaido. It can be purchased at the Morimoto New Chitose Airport store on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

5. Double Fromage, a two-layered cheesecake from Otaru

Manufacturer: LeTAO / Retailer: Otaru Western Confectionery LeTAO

This is LeTAO's signature product, "Double Fromage," which originated in Otaru. It features a unique texture where two layers melt together in your mouth: a rich, firm baked cheesecake and a creamy, milky rare cheesecake. It is made with Hokkaido-produced fresh cream and cheeses from around the world. You can purchase it at "Otaru Confectionery LeTAO" on the 2nd floor of domestic flights Terminal Building at New Chitose Airport.

6. Authentic rice crackers that take 7 days to make, popular even among Hokkaido residents | Hokkaido Kaitaku Okaki

Manufacturer: Kitakaro / Retailer: Kitakaro New Chitose Airport Store

"Hokkaido Kaitaku Okaki," carefully prepared from glutinous rice and finished over seven days, is a genuine rice cracker that Kitakaro is proud of. With a simple flavor that brings out the deliciousness of the ingredients, it is popular among Hokkaido residents and is also recommended as a gift for those who do not like sweet sweets. You can purchase it at "Kitakaro New Chitose Airport Store" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

A wide variety of souvenirs beyond sweets! Hokkaido's unique seafood and agricultural products.

Hokkaido is blessed with abundant seafood such as salmon and scallops, as well as agricultural and livestock products such as dairy products and processed meats. Here are five Hokkaido-exclusive souvenirs other than sweets.

1. Signature product of a seafood specialty store | Original processed natural salmon roe (Temari Sujiko)

Manufacturer: Sato Suisan / Retailer: Sato Suisan

"Temari Sujiko," made by cutting raw salmon roe into bite-sized pieces before pickling, is a long-loved signature product of Sato Suisan. The salt and seasonings are evenly absorbed, resulting in a delightful popping texture and mellow flavor. It can be purchased at Sato Suisan on the 2nd Terminal Building at New Chitose Airport domestic flights

2. The northernmost seafood specialty shop delivering the bounty of Rebun Island | Sea urchin and salmon kelp layered roll

Manufacturer: Rebnies Co., Ltd. / Retailer: Shima no Hito New Chitose Airport Store

This specialty shop handles seafood delivered from Rebun Island, the northernmost island of Hokkaido. The rare "sea urchin," which is only available on days with favorable weather, and the "salmon and kelp roll," made by wrapping salmon in kelp, are both dishes that make the most of the delicious flavors of ingredients unique to Rebun Island. You can purchase them at "Shima no Hito New Chitose Airport Store" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

3. Guaranteed quality, directly operated by a Hokkaido fishermen's association | Salmon roe marinated in soy sauce

Manufacturer: Hokkaido Gyoren / Distributor: Gyoren

This "Ikura Soy Sauce Pickled Salmon Roe" boasts a quality only available at stores directly operated by the Hokkaido Fisheries Cooperative Federation. Both chilled and frozen versions are available, allowing you to choose the best option for your travel itinerary. It can be purchased at "Gyoren" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

4. Rich aroma from individual hanging and smoking | Farmer's Hanging Bacon

Manufacturer: Sapporo Barnaba Foods Co., Ltd. / Distributor: B-style's

This is Barnaba Ham's "Farmer's Hanging Bacon," available at "B-style's," a store specializing in Hokkaido livestock products. Pork belly is simply seasoned with salt, then each piece is hung and slowly smoked using a unique method that gives the surface a dark finish, highlighting the rich aroma characteristic of smoked food. For an even more enjoyable smoky flavor, slice it thickly and grill it slowly over low heat. You can purchase it at "B-style's" on the 2nd floor of the domestic Terminal Building at New Chitose Airport domestic flights

5. The No. 1 popular jam with the aroma of Hokkaido apples | Hokkaido Apple Cinnamon Jam

Manufacturer: NORTH FARM STOCK / Retailer: Wine&Cheese Hokkaido Konosha

"Hokkaido Apple Cinnamon Jam," made with the pulp of Hokkaido-grown apples and the aroma of cinnamon, is a flagship product that ranks number one in NORTH FARM STOCK's popularity rankings. Priced at 790 yen (853 yen including tax), it's a versatile product that can be used as a spread for bread or yogurt, or even used directly in baking. It can be purchased at "Wine & Cheese Hokkaido Kounosha" on the 2nd floor of the domestic flights Terminal Building at New Chitose Airport.

*Prices are as of September 2026. Please check with the store for the latest prices.

Long-tailed tit keychain - a handcrafted item! A delightful souvenir from Hokkaido!

If you're looking for souvenirs other than food, Hokkaido-themed character goods and crafts are also great options. Here are five souvenir items you can buy at New Chitose Airport.

1. Airport-exclusive item showcasing the unique texture of Ezo deer leather | Ezo Deer Leather Multi Pouch

Manufacturer: Air Mommy Co., Ltd. / Distributor: Air Mommy

The handmade "Ezo Deer Leather Multi-Pouch," made from the leather of Ezo deer native to Hokkaido, is an item exclusive to the New Chitose Airport store. Priced at 8,800 yen (tax included), it combines the natural texture and durability unique to deer leather. It can be purchased at "Air Mommy," a store specializing in leather goods and furs.

*Prices are as of September 2026. Please check with the store for the latest prices.

2. Popular character goods that are compact and easy to distribute: Pin badges featuring Melon Bear, Long-tailed Tit, and others.

Manufacturer: 23546PINS / Retailer: Airport shop Showa

These pin badges are sold at "Airport shop Showa," a general goods store that carries a wide range of character merchandise. They are compact, easy to distribute, and reasonably priced, making them a great souvenir to give out at work. Please note that the characters and products available may change, so check the latest lineup at the store. You can purchase them at "Airport shop Showa" on the 2nd floor of the domestic flights Terminal Building New Chitose Airport.

3. Popular goods filled with Hokkaido-style humor | Bear Warning Series Tokotoko Walker and others

Manufacturer: Creative Compass Co., Ltd. / Retailer: North Shop Ito

North Shop Ito offers a wide selection of popular goods featuring humorous designs of "Beware of Bears" signs. From the "Tokotoko Walker" series, with its charming illustrations of wild animals, to other items in the "Beware of Bears" line, there's something for everyone. It's also a great place to find unique and fun souvenirs from Hokkaido. You can purchase these items at North Shop Ito on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

4. A wide selection of classic travel souvenirs | local keychains and Hokkaido-exclusive Hello Kitty items

Manufacturer: Each character brand / Retailer: Chidoriya

This souvenir shop offers a wide variety of items, from classic keychains themed after Hokkaido's tourist attractions to straps featuring popular characters. They also carry Hello Kitty goods with Hokkaido-exclusive designs, making it a great place to find a unique souvenir. You can purchase these items at "Chidoriya" on the 2nd floor of the domestic Terminal Building at New Chitose Airport domestic flights.

5. local characters experiencing a resurgence in popularity amidst the Showa retro boom | Monchhichi Face Mascot Hokkaido Limited Airport

Manufacturer: Sekiguchi Co., Ltd. / Retailer: HASHIBA and others

This is a limited-edition version of "Monchhichi," which has recently regained popularity thanks to the Showa retro boom, available only at New Chitose Airport. Priced at 1,320 yen (tax included), this product is sure to bring both nostalgia and a sense of freshness to a wide range of generations. It can be purchased at "HASHIBA" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

*Prices are as of September 2026. Please check with the store for the latest prices.

A guide to choosing Hokkaido souvenirs based on who you're giving them to!

Finally, here's how to choose a souvenir that suits the recipient and the occasion.

When distributing items to colleagues or colleagues at work, choose items that can be stored at room temperature for a long time.

When distributing to a large group of people, such as at the workplace, individually packaged baked goods or dried snacks that can be stored at room temperature are recommended. Small items like keychains and pins that don't take up much space are also good options when distributing to multiple people. Products that are easy to distribute without worrying about the recipient's preferences and can be stored at room temperature are also good choices when portability is a priority.

When choosing a gift for a woman or friend, make it stand out with its "Instagrammable" and "exclusive" appeal.

For gifts for women or friends, we recommend not only sweets exclusive to the New Chitose Airport store, but also everyday items that can be used for a long time, such as pouches made from Hokkaido deer leather. Items that can be kept as a physical memento will serve as a reminder of your trip. Choosing products unique to New Chitose Airport will surely make for a special souvenir.

Character goods and individually wrapped sweets are popular souvenirs for children.

For souvenirs for children, local character goods such as those featuring the long-tailed tit or melon bear are classic choices. They have a striking appearance and can be enjoyed as long-lasting travel memories. If you're giving them to a family with young children, individually wrapped sweets in large quantities are also a good option. They're easy for siblings to share and the whole family can enjoy.

For men who enjoy alcohol, seafood, delicacies, and local sake are always a safe bet.

For those who don't have a sweet tooth, or as gifts for men, seafood such as salmon and scallops, dried delicacies, and local sake are suitable. Seafood and agricultural products, which are staple souvenirs from Hokkaido, come in a wide variety, so much so that you might have trouble choosing. Many of these products make great snacks, making them a popular choice for those who enjoy alcohol.

If you'd like to carefully compare and choose from a variety of seafood souvenirs, please also check out the following article.

Related article: 11 Seafood Souvenirs You Can Buy at New Chitose Airport | Including items that can be taken home at room temperature as accompaniments to rice or as snacks

Don't panic even right before departure! A complete guide to souvenir shops at New Chitose Airport.

This article summarizes where you can buy the products introduced so far, including store locations, opening hours, and what to do after purchasing.

How to navigate the shopping area on the 2nd floor of domestic flights (before security inspection)

Most of the stores I've mentioned are located on the 2nd floor of domestic flights Terminal Building, before you go through security inspection, so you can do all your shopping in one place without having to move floors.

For efficient shopping, it's recommended to visit the "Dosanko Produce Market" area, which handles refrigerated seafood and dairy products, and specialty stores for agricultural and livestock products last. This shortens the time it takes to get home, reducing worries about ice packs. You can rest assured that you can take your time choosing items that keep well, such as baked goods and specialty sweets, as well as miscellaneous goods like keychains, later.

If you don't have much time before boarding, prioritizing general souvenirs that offers products from multiple manufacturers at once will make it easier to find what you're looking for even in a short amount of time.

The following article also explains the souvenir area, so please refer to it.

Related article: New Chitose Airport Souvenir Ranking [By Category] Introducing Sweets, Fresh Foods, and Limited Edition Items

List of shops you can buy items at in the gate area after passing through security inspection (ANA FESTA, JAL PLAZA)

Even in the restricted area after passing through security inspection, you can purchase souvenirs at ANA FESTA and JAL PLAZA stores. This area is useful if you didn't have time to browse the shops before going through security inspection, if you realize you forgot to buy something right before boarding, or if you can't leave the restricted area at all during a layover.

However, the selection of products available may be smaller than at stores before security inspection, so if you know what you want to buy, it's best to purchase it before going through security inspection.

Store name	Open
ANA FESTA Chitose Gate 7 Store	7:15～21:00
ANA FESTA Chitose Gate 9 Store	7:30～20:30
JAL PLAZA center gate shop	7:10～21:00
JAL PLAZA GL-14	7:10～21:00

*Operating hours may change depending on the status of the last flight. Please check the latest information on New Chitose Airport official website.

Opening hours and payment methods for each shop

Many of the shops mentioned open around 8:00 AM to coincide with early morning flights. In addition to cash, an increasing number of shops accept credit cards and various cashless payment methods. However, payment options vary from shop to shop, so it's best to check New Chitose Airport official website in advance.

How to send souvenirs to your home (baggage delivery /shipping service)

If you have perishable goods, items that require refrigeration or freezing, or simply want to avoid carrying extra packages, you can have them delivered to your home from baggage delivery counter. You can use services such as Yamato Transport, Nippon Express, Sagawa Express, and Yu-Pack, and they accept packages that can be sent at room temperature (not requiring refrigeration) until relatively late in the evening.

Summary: Choose your Hokkaido souvenirs at New Chitose Airport

New Chitose Airport offers a wide variety of Hokkaido-exclusive souvenirs, from limited-edition sweets and classic Hokkaido confections to seafood, agricultural products, and miscellaneous goods. Choosing the right souvenir for the recipient and occasion will add a unique and surprising touch to your gifts. Use the souvenirs we've introduced as inspiration to find the perfect memento of your trip.

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.