[Available at New Chitose Airport] A Complete Guide to Recommended Hokkaido Souvenirs
*The information presented in this article is current as of July 31, 2026.
A must-do when concluding a trip to Hokkaido is souvenir shopping. New Chitose Airport offers a wide variety of souvenirs, from standard items to airport-exclusive products, ensuring a satisfying shopping experience.
This article introduces both standard and limited-edition souvenirs available at New Chitose Airport, categorized for easy reference. If you're planning to buy souvenirs at New Chitose Airport, please use this as a guide.
*Please note that the stores and products featured in this article may change in terms of operating hours or product availability. For the latest information, please check the official websites of each store.
The advantages of buying souvenirs from Hokkaido at New Chitose Airport
New Chitose Airport is a popular spot where you can find a wide variety of souvenirs representing Hokkaido all in one place. It offers many advantages for travelers, such as being able to purchase everything before departure. Here, we'll introduce the benefits of buying Hokkaido souvenirs at New Chitose Airport.
- You can buy everything at once on the last day of your trip.
- The floors are divided by purpose, so you won't get lost.
- There are many limited-edition items that can only be bought at the airport.
I will explain this in more detail below.
Benefit 1: You can do all your shopping on the last day of your trip.
When traveling around Hokkaido, you might miss opportunities to buy souvenirs during your stay. New Chitose Airport 's domestic flights terminal has a wide variety of shops selling sweets, seafood, agricultural products, and general merchandise. It's convenient for buying all your souvenirs at once on the last day of your trip. For those who want to travel light and avoid accumulating luggage, the convenience of being able to buy everything in one place is a major advantage.
Benefit 2: You won't get lost because the floors are divided by purpose.
Inside New Chitose Airport, areas are grouped by genre, such as the "Dosanko Produce Market" which mainly handles seafood and agricultural products, and "Sweets Avenue" which focuses on sweets, allowing you to efficiently find the products you're looking for. Even if you're short on time, if you familiarize yourself with the floor layout beforehand, you can visit your target stores without getting lost.
Benefit 3: There are many limited-edition items that can only be bought at the airport.
New Chitose Airport offers a wide variety of airport-exclusive products. Many of these are unique items specific to Hokkaido, making it a great place to find something that sparks conversation with the recipient or that you'll want to share on social media.
Top 6 Recommended Classic Hokkaido Souvenir Sweets
Among the Hokkaido souvenirs you can buy at New Chitose Airport, the first ones you should check out are the classic sweets that have been loved for many years. The classic sweets we'll introduce today are as follows:
- Ishiya Confectionery / Shiroi Koibito
- Rokkatei / Marusei Butter Sandwich
- ROYCE' / Raw Chocolate
- Calbee / Jaga Pokkuru
- morimoto / Haskap Jewelry
- Kitakaro / Hokkaido Kaitaku Okaki
Below, we will provide detailed information about each product and the stores where they are sold.
① Ishiya Confectionery (ISHIYA) / Shiroi Koibito
"Shiroi Koibito," a quintessential Hokkaido souvenir, is a signature product consisting of white chocolate sandwiched between langue de chat cookies. It's available at multiple locations at New Chitose Airport, including the "ANA FESTA New Chitose Airport Lobby Store." Its cute packaging makes it a popular gift choice. Individually wrapped, it's easy to distribute, making it convenient for sharing with colleagues or friends.
| item | Content |
|---|---|
| Store name | ANA FESTA New Chitose Airport Lobby Store |
| Open | 7:15～20:30 |
| Product name | White lover |
② Rokkatei / Marusei Butter Sandwich
"Marusei Butter Sandwiches," a long-loved Hokkaido specialty, are made with raisin-infused butter cream sandwiched between biscuits. Known for their moist texture and rich flavor, this product can be purchased at JAL PLAZA departure lobby stores and other locations. With a variety of sizes available, from 5-piece to 30-piece packs, it's easy to choose the perfect size for any occasion or the number of people you're giving them to.
| item | Content |
|---|---|
| Store name | JAL PLAZA |
| Open | 7:10～20:30 |
| Product name | Marusei Butter Sandwich |
③ ROYCE' / Raw Chocolate
ROYCE', a specialty chocolate brand, offers a wide selection of products exclusive to its New Chitose Airport store. Their signature product, "Nama Chocolate," is characterized by its smooth, melt-in-your-mouth texture. The extensive lineup, including salted caramel and seasonal flavors, is another appealing feature.
Royce' has two stores within New Chitose Airport. "Royce New Chitose Airport Store" on the 2nd floor of domestic flights terminal sells popular products including their classic nama chocolate. "Royce' Chocolate World" on the 3rd floor offers a chocolate factory tour and also sells limited edition chocolates that can only be found there.
| item | Content |
|---|---|
| Store name | ROYCE' |
| Open | 8:00 AM - 7:30 PM (Factory: 8:30 AM - 5:30 PM / Bakery: 9:00 AM -) |
| Product name | Raw chocolate |
④ Calbee Plus / Jaga Pokkuru
Made with potatoes from Hokkaido, "Jaga Pokkuru" is a popular Hokkaido souvenir that offers a crispy texture similar to freshly fried potato chips. Its appeal lies in the variety of flavors available, including "Okhotsk Salt," "Scallop Salt," "Hokkaido Corn," and "Hokkaido Butter." Calbee Plus, located on the second floor of domestic flights Terminal Building, also carries exclusive items such as freshly fried potato chips prepared in-store.
| item | Content |
|---|---|
| Store name | Calbee+ |
| Open | 8:00～20:00 |
| Product name | Jaga Pokkuru |
⑤ morimoto / Haskap Jewelry
Morimoto's "Haskap Jewelry," made with haskap berries, a fruit unique to Hokkaido, is a visually stunning treat combining haskap jam and chocolate. The layers of butter cream and thin cookies offer a moist, cake-like texture. The sweet and sour flavor of haskap berries evokes the essence of Hokkaido, making it a recommended souvenir for those looking for something a little different from other standard sweets. At New Chitose Airport, you can purchase it at "Morimoto New Chitose Airport Store" on the 2nd floor of domestic flights Terminal Building.
| item | Content |
|---|---|
| Store name | morimoto new chitose airport shop |
| Open | 8:00～20:00 |
| Product name | Haskap Jewelry |
⑥ Kitakaro / Hokkaido Kaitaku Okaki
Kitakaro's "Hokkaido Kaitaku Okaki" is a popular classic savory snack known for its light and crispy texture. It's made with Hokkaido-sourced seafood such as kelp, scallops, and squid, and crafted using traditional methods over approximately seven days. The rich, matured flavor unfolds with every bite. In addition to Hokkaido Kaitaku Okaki, the Kitakaro New Chitose Airport store on the second floor of domestic flights Terminal Building also offers sweet souvenirs like Baumkuchen and chocolates.
| item | Content |
|---|---|
| Store name | KITAKARO NEW Chitose Airport Shop |
| Open | 8:00 AM - 8:00 PM (9:00 AM - 7:00 PM only on December 31st and January 1st) |
| Product name | Hokkaido Kaitaku Okaki |
New Chitose Airport Exclusive! 5 Recommended Souvenirs from Hokkaido
For those looking for unique souvenirs only available at New Chitose Airport, we recommend airport-exclusive items. Here, we introduce some limited-edition products that can be purchased at New Chitose Airport.
- Kinotoya / Freshly Baked Cheese Tart
- Ishiya Confectionery (ISHIYA) / An Voyage! Galette
- Snow Cheese / Chiitane
- Nouvelle Vague LeTAO Chocolatier / Royal Montagne Brownie
- Biei Selection / Biei Corn Bread & Bean Bread
I will explain below.
① Kinotoya / Freshly Baked Blueberry Cheese Tart
Kinotoya's "Freshly Baked Blueberry Cheese Tart" is a Hokkaido-exclusive product, and you can only enjoy it freshly baked at the New Chitose Airport store. It features a cheese mousse blended with Hokkaido-produced cream cheese, topped with mildly sweet blueberry jam. At New Chitose Airport, they serve freshly baked tarts from their in-store workshop. You can purchase it at "Kinotoya New Chitose Airport Store" on the 2nd floor of domestic flights Terminal Building.
| item | Content |
|---|---|
| Store name | kinotoya |
| Open | 8:00～20:00 |
| Product name | Freshly baked blueberry cheese tart |
② Ishiya Confectionery (ISHIYA) / An Voyage! Galette
"HOKKAIDO An Voyage!" is a brand launched by Ishiya Confectionery, known for its "Shiroi Koibito" cookies, and Hokkaido Airports, with the desire to "liven up Hokkaido." "An Voyage! Galette" is a sweet treat sold exclusively at New Chitose Airport, featuring Tokachi-grown adzuki bean paste wrapped in a galette dough flavored with fermented butter, offering a unique blend of Japanese and Western flavors that is different from Shiroi Koibito. It can be purchased at three locations within New Chitose Airport: "Snow Shop Outlet," "Sky Shop Ogasawara," and "JAL PLAZA Central Gate Shop."
| item | Content |
|---|---|
| Store name | ① Snow Shop Outlet ② Sky Shop Ogasawara ③ JAL PLAZA Central Gate Shop |
| Open | ① 7:15 - 20:30 ② 7:10 - 20:30 ③ 7:10 - 21:00 |
| Product name | An Voyage! Galette |
③ Snow Cheese / Chiitane
"Chee-tane," a snack created by SNOW CHEESE, a brand specializing in cheese confectionery, is a snack that combines kaki no tane (rice crackers) with almonds and freeze-dried cheddar cheese. It is an exclusive snack available only at the SNOW CHEESE store on the 2nd floor of domestic flights Terminal Building at New Chitose Airport.
| item | Content |
|---|---|
| Store name | SNOW CHEESE |
| Open | 8:00～20:00 |
| Product name | Chiitane |
④ Nouvelle Vague LeTAO Chocolatier / Royal Montagne Brownie
The "Royal Montagne Brownie," sold at LeTAO's chocolate specialty store, Nouvelle Vague LeTAO Chocolatier, is an exclusive product available only at New Chitose Airport. It luxuriously uses LeTAO's signature chocolate, "Royal Montagne," and offers a delightful combination of the elegant aroma of Darjeeling tea and a smooth, melt-in-your-mouth texture. Nouvelle Vague LeTAO Chocolatier, located on the second floor of domestic flights Terminal Building, also offers a wide variety of other Hokkaido and airport-exclusive chocolate sweets.
| item | Content |
|---|---|
| Store name | NOUVELLE VAGUE LeTAO Chocolatier |
| Open | 8:00～20:00 |
| Product name | Royal Montagne Brownie |
⑤ Biei Selection / Biei Corn Bread & Bean Bread
Biei Senka is selling "Biei Corn Bread" and "Biei Bean Bread," which are collaborations with Tokyo bakery "VIRON." The corn bread is baked using only the sweetness of sweet corn without using water or sugar, and the bean bread is made with plenty of five kinds of beans from Biei. Both are available exclusively at New Chitose Airport. You can purchase freshly baked goods at "JA Biei Biei Senka New Chitose Airport Store" on the 2nd floor of domestic flights Terminal Building.
| item | Content |
|---|---|
| Store name | JA Biei Biei Selected Fruits New Chitose Airport Store |
| Open | 8:00～19:00 |
| Product name | Biei Corn Bread / Biei Bean Bread |
5 Recommended Hokkaido Souvenirs Other Than Seafood and Sweets
For those looking for a Hokkaido souvenir that's different from sweets, agricultural and livestock products and processed foods are also recommended. The products we'll introduce this time are as follows:
- Haskap / Haskap Black Tea
- B-style's / Farmer's Hanging Bacon
- Umi-dokoro Matsuba / Soft Salmon Jerky & Bagged Dried Delicacies
- HOKKAIDO FRUITS Kojinsha / Seasonal vegetables and fruits
- Tokachi VALLEYS / Ramen made with Tokachi-grown wheat
Below, we will introduce each product and the stores where you can purchase them.
① Haskap / Haskap Black Tea
Haskap, a company specializing in processed products made from haskap berries, a fruit unique to Hokkaido, and ice wine, offers "Haskap Black Tea," a flavored tea blended with freeze-dried haskap powder. When hot water is poured over it, the refreshing aroma characteristic of haskap berries fills the air. This tea is available in two types: tea bags and loose leaf. At New Chitose Airport, it can be purchased at "Haskap" on the 2nd floor of domestic flights Terminal Building.
| item | Content |
|---|---|
| Store name | Haskap |
| Open | 9:00～19:00 |
| Product name | Haskap tea |
② B-style's / Farmer's Hanging Bacon
"Farmer's Hanging Bacon," the signature product of "B-style's," a specialty meat shop run by Sapporo Barnaba Foods Co., Ltd., is bacon easily recognizable by its distinctive black surface. Each piece is hung up and smoked to ensure even distribution of smoke, and when sliced thickly and grilled slowly over low heat, you can enjoy the rich smoky aroma even more. Other recommended products sold at the shop include the crispy and juicy "Torikoro" and "Cotoletta."
| item | Content |
|---|---|
| Store name | B-style's |
| Open | 9:00～19:30 |
| Product name | Farmer's Hanging Bacon |
③ Umi-dokoro Matsuba / Additive-free dried salmon
"Salmon Jerky (150g)" from the seafood processing specialty store "Umi-dokoro Matsuba" is made using only male autumn salmon from Hokkaido, resulting in a product that is rich in fat and has a soft texture. The fishy smell is suppressed by carefully seasoning and aging the product. The store also carries over 150 kinds of dried delicacies in bags, such as saffron cod and Atka mackerel, which are perfect as accompaniments to alcoholic beverages, making it a great choice for anyone looking for a snack to go with their drinks.
| item | Content |
|---|---|
| Store name | UMIDOKORO MATSUBA |
| Open | 8:00～20:00 |
| Product name | Additive-free dried salmon (150g) |
④ HOKKAIDO FRUITS Kojinsha / Seasonal vegetables and fruits
HOKKAIDO FRUITS Kojinsha, a Hokkaido fruit specialty store operated by Hokkaido Konosha, offers a wide selection of seasonal Hokkaido-grown vegetables and fruits, from gift sets to bulk sales. Located on the second floor of domestic flights Terminal Building, HOKKAIDO FRUITS Kojinsha offers a wide variety of products, including cut fruits and processed goods such as jams and juices.
| item | Content |
|---|---|
| Store name | HOKKAIDO FRUITS KOUJINSHA |
| Open | 8:00～20:00 |
⑤ Tokachi VALLEYs / Happy Man Cheese
"Hapiman Cheese" is a steamed bun filled with cheese, produced by a supermarket in Otofuke Town. It is sold at "Tokachi VALLEYs," an antenna shop that focuses on ingredients from the Tokachi region. It features a stretchy cheese made from a blend of Tokachi-produced mozzarella and European cheese. The only place where you can enjoy this product, which is sold as a frozen bun, freshly steamed is at New Chitose Airport. At "Tokachi VALLEYs" on the 2nd floor of domestic flights Terminal Building, you can enjoy seasonal vegetables and takeout menus in addition to Hapiman Cheese.
| item | Content |
|---|---|
| Store name | Tokachi Valleys |
| Open | Weekdays: 9:00 AM - 7:00 PM Weekends and Holidays: 8:00 AM - 8:00 PM |
| Product name | Happy Man Cheese |
Four Recommended Cute Souvenirs from Hokkaido: Keychains and Accessories
For those who want to enjoy the essence of Hokkaido with souvenirs other than food, we also recommend miscellaneous goods and keychains. The miscellaneous goods we will introduce this time are as follows:
- Chidoriya / Marimo Bear Keychain - Hokkaido Limited Character Strap
- HASHIBA / Airport-exclusive Monchhichi, Ainu pattern goods, and local bears
- Craft Studio / Long-tailed Tit Eyeglass Cleaning Cloths, Button Badges, Wooden Objects
- Otaru Glass Craft Museum / Snow Glass
The details are explained below.
① Chidoriya / Marimo Bear Keychain - Hokkaido Limited Character Strap
Chidoriya is general souvenirs offering a wide variety of keychains inspired by popular spots throughout Hokkaido, as well as straps featuring character designs. In addition to classic items such as "Beware of Bears" signs and Marimo moss balls, they also have a great selection of Hokkaido-exclusive merchandise featuring famous characters. By combining multiple designs, you can create a unique Hokkaido souvenir that no one else will have, sure to delight the recipient.
| item | Content |
|---|---|
| Store name | CHIDORIYA |
| Open | 7:30～20:30 |
② HASHIBA / Airport-exclusive Monchhichi, Ainu pattern goods, and local bears
HASHIBA is a store that offers a wide range of souvenirs that can be enjoyed by both children and adults, mainly focusing on character goods and plush toys exclusive to Hokkaido. They also carry cosmetics and accessories made with Hokkaido ingredients, as well as small items incorporating traditional Ainu patterns. Particularly popular are the "local Bear" series and the Monchhichi dolls exclusive to New Chitose Airport. These are popular as playful souvenirs that can only be found at the airport.
| item | Content |
|---|---|
| Store name | HASHIBA |
| Open | 8:00～20:00 |
③ Craft Studio / Long-tailed tit eyeglass cleaning cloth, can badge, wooden object
Craft Studio, a select shop for miscellaneous goods, offers a variety of cute items such as eyeglass cleaning cloths featuring long-tailed tits, airport-exclusive can badges designed with long-tailed tits posing on airplanes, and wooden ornaments. The shop also houses a store of Ferme La Terre Biei, a confectionery brand from Biei town, where you can purchase baked goods and other sweets.
| item | Content |
|---|---|
| Store name | Craft Studio / Ferme La Terre Biei New Chitose Airport Craft Studio Store |
| Open | 8:00～20:00 |
④ Otaru Glass Craft Museum / Snow Glass
At New Chitose Airport 's only glass craft specialty shop, "Otaru Glass Craft Museum," you can find works by glass craft artists from Otaru and other regions of Hokkaido, as well as traditional Japanese crafts such as lacquer and pieces that fuse Kutani ware with glass. "Snow Glasses" are New Chitose Airport-exclusive glasses inspired by the clear Snow plains and the sunlight pouring down. There are also handmade accessories featuring cute animal faces and dragonfly beads, perfect for those who want to preserve travel memories.
| item | Content |
|---|---|
| Store name | Otaru Canalside Glass Factory |
| Open | 9:00～18:30 |
A guide to buying souvenirs from Hokkaido: Tips to avoid mistakes regarding time, budget, and how to transport them home.
To avoid regrets when choosing souvenirs, it's important to check the timing of your purchase and how you'll transport them beforehand. Here are some key points to keep in mind when buying souvenirs at New Chitose Airport.
- Please allow ample time before departure, at least two hours before departure.
- For home delivery, please use baggage delivery counter on the second floor of the airport.
- A cooler bag is generally required for carry-on luggage.
Details are explained below.
Please allow ample time before departure, at least two hours before departure.
security inspection closes 20 minutes before departure time. If you miss this deadline, you may not be able to board. During peak seasons, it can take up to 60 minutes, so please head to security inspection with plenty of time to spare.
On the other hand, choosing souvenirs can take more time than you might imagine.
The central area of the departure lobby, where many popular shops are located, tends to get crowded, and long lines at the cash registers are not uncommon. Considering the time required for shopping, payment, and security inspection, it's recommended to start shopping 90 minutes to 2 hours before departure. If you act with plenty of time to spare, you can enjoy choosing souvenirs, including items that take time to prepare, such as freshly baked goods.
For home delivery, please use baggage delivery counter on the second floor of the airport.
If you want to ship souvenirs purchased from multiple stores all together, we recommend using a "baggage storage, baggage delivery, and porter services." The cost varies depending on the weight of the luggage and the chosen shipping company, so you can select from several companies such as Yamato Transport and Yu-Pack to suit your needs. While frozen items don't necessarily have to be packed separately from room-temperature items, it's recommended to have them packed separately to ensure proper temperature control and enjoy them at home.
A cooler bag is generally required for carry-on luggage.
Perishable items such as fresh chocolate and cheese tarts should be carried in a cooler bag. domestic flights do not have the same strict restrictions as international flights, and unopened beverages are permitted. However, alcohol with an alcohol content of 24-70% is limited to 5 liters in total (carry-on and checked baggage combined), and alcohol exceeding 70% is not permitted in either carry-on or checked baggage.
You can use ice packs and dry ice (up to 2.5 kg) without any restrictions on carrying them in or checking them in. For details, please check the "Export Prohibited Items and restricted items" page on New Chitose Airport official website. For items that melt easily or for long journeys, it is recommended to switch to refrigerated shipping rather than trying to carry them in.
summary
Hokkaido souvenirs range from classic sweets to items exclusive to New Chitose Airport, as well as a wide variety of goods tailored to the recipient. If you're short on time, focus on the standard items for an efficient shopping experience. If you want to do some research beforehand, plan your route to target limited-edition items and specialty shops, and you're sure to have a satisfying shopping experience.
*Please note that the stores and products featured in this article may change in terms of operating hours or product availability. For the latest information, please check the official websites of each store.
