[Choosing at New Chitose Airport] A Complete Guide to Recommended Hokkaido Souvenirs, by Recipient!

New Chitose Airport offers a wide variety of recommended souvenirs from Hokkaido, from treats to share with colleagues at work to special gifts. This article introduces carefully selected products categorized by recipient type, for those who are unsure what to choose.

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.

[By Genre] Introducing the Souvenir Sales Area at New Chitose Airport

The souvenir shops at New Chitose Airport are concentrated in "Shopping World" on the second floor of domestic flights Terminal Building, and there are approximately 100 shops. Shopping World is the area before passing through security inspection, and the shops spread out to the left and right from Center Plaza on the second floor.

New Chitose Airport boasts a diverse array of shops, from confectionery stores specializing in sweets and sweets to specialty shops selling seafood and agricultural products, as well as general merchandise stores. It's a good idea to get a sense of which areas you'd like to visit beforehand.

You can find the exact location of each store on the floor map on New Chitose Airport official website.

5 Recommended Hokkaido Souvenirs Perfect for Sharing with Colleagues or Large Groups

When buying souvenirs to give to a large group of people, such as colleagues or friends, individually packaged, long-lasting, and classic sweets that appeal to a wide range of ages are ideal. Here are five items that are easy to choose for colleagues or large groups.

• Ishiya's "Shiroi Koibito"
• Rokkatei's "Marusei Butter Sandwich"
• Yuraku Confectionery's "White Black Thunder"
• Kitakaro's "Hokkaido Kaitaku Okaki"
• PRESS BUTTER SAND's "Butter Sandwich <Hokkaido Condensed Milk and Corn>"

Details are explained below.

The quintessential Hokkaido souvenir | Shiroi Koibito

Manufacturer: Ishiya Confectionery Co., Ltd. / Retailer: JAL PLAZA Central Gate Shop

When it comes to classic souvenirs from Hokkaido, "Shiroi Koibito" (White Lover) is often the first name that comes to mind. Its elegant flavor, consisting of a crisp langue de chat cookie sandwiched with smooth white chocolate, is loved by people of all ages. With a long shelf life of approximately 120 days from the date of manufacture, it's a convenient gift to give away even if the distribution date isn't fixed.

In addition to the "JAL PLAZA Central Gate Shop" on the 2nd floor New Chitose Airport, you can also purchase these items at the following stores.

• Snow Shop (domestic flights Terminal Building 2nd Floor)
• JAL PLAZA
• ANA FESTA NEW-CHITOSE AIRPORT LOBBY SHOP
• SKY SHOP OGASAWARA
• hokkaido-honpo Comprehensive souvenir shop

*Expiration dates vary by lot. Please be sure to check the product packaging before purchasing.

The original long-selling product loved for over 60 years: Marusei Butter Sandwiches

Manufacturer: Rokkatei Co., Ltd. / Retailers: JAL PLAZA Departure Lobby Store, etc.

Rokkatei's signature confection is the "Marusei Butter Sandwich." This treat features a cream filling of raisins, white chocolate, and butter, sandwiched between biscuits baked with Rokkatei's special flour. It has been a beloved product since its release. Rokkatei does not have its own store within the airport; its products are sold in general souvenirs.

It can be purchased at the JAL PLAZA Departure Lobby store on the 2nd floor New Chitose Airport. It can also be purchased at the following stores.

• SKY SHOP OGASAWARA
• ANA FESTA NEW-CHITOSE AIRPORT LOBBY SHOP

Making an impact through its novelty | White Black Thunder

Manufacturer: Yuraku Confectionery Co., Ltd. / Retailers: Sky Shop Ogasawara and others

"White Black Thunder" is a Hokkaido-exclusive flavor of Yuraku Confectionery's Black Thunder series. It's a satisfying treat with a crunchy cookie texture and a coating of white chocolate. The striking packaging makes it perfect for sharing and sparking conversation.

You can purchase it at stores such as "Sky Shop Ogasawara" on the 2nd floor New Chitose Airport.

Appealing to those looking for something other than sweets | Hokkaido Kaitaku Okaki

Manufacturer: Kitakaro Co., Ltd. / Retailer: Kitakaro New Chitose Airport Store

For those who don't have a sweet tooth, Kitakaro's "Hokkaido Kaitaku Okaki" is a great choice. It features a variety of flavors using seafood from different parts of Hokkaido, such as squid from Hakodate and sweet shrimp from Mashike. Choosing an assortment box allows them to enjoy a range of flavors in one package. It's also a popular choice as a snack to accompany alcoholic beverages, making it a suitable gift for workplaces with many older people or men.

You can purchase it at Kitakaro New Chitose Airport Store on the 2nd floor New Chitose Airport.

A Hokkaido-exclusive flavor that highlights the aroma of corn | Butter Sandwich <Hokkaido Condensed Milk Corn>

Manufacturer: BAKE Inc. / Retailer: ANA FESTA Chitose Lobby Store

This is a Hokkaido-exclusive flavor from "PRESS BUTTER SAND," a butter sandwich specialty shop that boasts nationwide popularity. Made with Hokkaido-produced condensed milk and corn, it offers a savory taste that is distinctly different from the standard butter sandwich, allowing you to enjoy a flavor unique to Hokkaido.

You can purchase it at "ANA FESTA Chitose Lobby Store" on the 2nd floor New Chitose Airport.

5 Recommended Hokkaido Souvenirs for Women and Female Friends

When choosing a gift for a woman, items that are visually appealing and have a unique appeal tend to be well-received. Here are five items that are easy to choose for women or female friends, so please use this as a reference.

• Ferme La Terre Biei's "Northern Delicacies Butter Cheese Sandwich with Hokkaido Cheddar Cheese"
• Snow Cheese's "Snow Milk Cheese"
• "Northman" by Senshuan
• Craft Studio's "Long-tailed Tit Craft Goods"
• Azuma Shoji's "Horse Oil Shampoo, Hair Treatment, and Body Soap"

I will explain this in more detail below.

A fragrant butter cheese sandwich made with Biei-grown wheat and cheddar cheese | Northern Delicacies Butter Cheese Sandwich Hokkaido Cheddar Cheese

Manufacturer: Ferme La Terre Co., Ltd. / Retailer: Ferme La Terre Biei New Chitose Airport Craft Studio Store

"Kita no Gochisou Butter Cheese Sandwich Hokkaido Cheddar Cheese" is a crispy, crumbly shortbread made with a blend of wheat from Biei, Hokkaido, filled with a cream made from Hokkaido butter and cheddar cheese. This product is made by Ferme La Terre Biei, a confectionery brand from Biei town, and is only available at their Craft Studio store in New Chitose Airport. The flavor, which focuses on ingredients from Hokkaido, makes it a perfect gift for someone who enjoys both sweet and savory treats.

You can purchase it at "Ferme La Terre Biei New Chitose Airport Craft Studio" on the 2nd floor New Chitose Airport.

New product from a cheese confectionery specialty shop originating in Hokkaido: Snow Milk Cheese

Manufacturer: Woodstock Co., Ltd. / Retailer: Snow Cheese

SNOW CHEESE, the cheese confectionery specialty shop that created long lines at Daimaru Sapporo, has now opened a store at New Chitose Airport. Their "Snow Milk Cheese" features crispy cheese langue de chat cookies layered with milk-flavored white chocolate cream and cheese-flavored chocolate. With its cute, crepe-like appearance, it's a sweet treat that's easy to choose as a gift for women.

You can purchase it at "Snow Cheese" on the 2nd floor New Chitose Airport.

The retro packaging is also appealing | Northman

Manufacturer: Senshuan Confectionery Co., Ltd. / Retailer: Sapporo Senshuan New Chitose Airport Store

Chiaki-an's "Northman" is a renowned confectionary with a simple yet profound flavor, featuring layers of white bean paste and egg yolk bean paste inside a pastry crust. The logo design on the packaging evokes a sense of nostalgia. Launched in 1974, it's a perfect gift for women who appreciate retro designs.

You can purchase it at "Sapporo Senshuan New Chitose Airport Store" on the 2nd floor New Chitose Airport.

Perfect for gifts other than food | Shimaenaga Craft Goods

Manufacturer: Varies by product / Retailer: Craft Studio

For those who don't like sweets or are looking for a gift that will last, miscellaneous goods are a great option. "Craft Studio" carries a wide variety of goods from all over Hokkaido, as well as Hokkaido cosmetics. Particularly eye-catching are the goods featuring Snow fairy "Shimaenaga" (long-tailed tit). With a wide variety of items such as wallets, plush toys, and badges, you can choose something that suits the recipient's taste.

You can purchase it at "Craft Studio" on the 2nd floor New Chitose Airport.

Skincare souvenirs to soothe travel fatigue: Horse oil shampoo, hair treatment, and body soap

Manufacturer: Azuma Shoji Co., Ltd. / Retailer: North Shop Ito

As an alternative to food gifts, why not consider cosmetic souvenirs? North Shop Ito offers shampoos and hair treatments made with horse oil, the same kind used in famous hot spring hotels. They're perfect for use while traveling, and also make a great gift for women who want to take care of their skin.

You can purchase it at "North Shop Ito" on the 2nd floor New Chitose Airport.

Four recommended Hokkaido souvenirs for men who enjoy alcohol.

For those who enjoy alcohol, snacks made with seafood and agricultural products from Hokkaido tend to be popular. Here are four items that are easy to choose for men and those who enjoy drinking.

• Wine & Cheese Hokkaido Kouno Co., Ltd.'s "Fattoria Bio Hokkaido Cheese"
• Kamaei's "Otaru Komachi (White)"
• Shiretoko Misaemon Honpo's "Grape Shrimp"
• Abashiri Beer's "Hokkaido White Lemon Sour Base"

Let's look at the details below.

Award-winning product from the Japan Cheese Awards | Freshly made ricotta cheese using 100% Hokkaido-produced raw milk, 180g

Manufacturer: Fattoria Bio Hokkaido Co., Ltd. / Distributor: Wine & Cheese Hokkaido Kouno Co., Ltd.

For those looking for agricultural products as souvenirs, we recommend the products of "Wine & Cheese Hokkaido Kounosha," which specializes in wines and cheeses from Hokkaido. Our recommendation is "[Fresh] Freshly Made Ricotta Cheese 180g Made with 100% Hokkaido Raw Milk," crafted by Italian artisans using 100% Hokkaido raw milk. This cheese is a true champion, having won a gold medal at the 2022 Japan Cheese Awards. Pairing it with a Hokkaido wine will make it an even more satisfying gift for wine lovers.

You can purchase it at "Wine & Cheese Hokkaido Kono-sha" on the 2nd floor New Chitose Airport.

A product from a long-established company born in Otaru | Otaru Komachi <White>

Manufacturer: Kamaei Co., Ltd. / Retailer: Kamaei New Chitose Airport Store

"Otaru Komachi (White)," produced by Kamaei, a long-established kamaboko specialty store founded in 1963, is a refined kamaboko made with minced fish. Because it is vacuum-packed, it has a long shelf life of 2 to 3 weeks, so you can enjoy it at your leisure without worrying about when to give it as a gift.

It can be purchased at "Kamaei New Chitose Airport Store" on the 2nd floor New Chitose Airport.

*Expiration dates vary by lot. Please be sure to check the product packaging before purchasing.

Rausu's rare and legendary shrimp | Grape shrimp

Manufacturer: Kuwahara Shoten Co., Ltd. / Retailer: Shiretoko Misaemon Honpo

Shiretoko Misaemon Honpo handles the rare "grape shrimp," which is only caught in small quantities in the waters off Rausu. It has been identified as a new species and named "Rausu Grape Shrimp," and is also called the "phantom shrimp" because of its sweetness that surpasses that of the spot prawn. Because it is prepared using liquid freezing, it is easy to carry and is a product that you will want to choose as a luxurious snack for those who enjoy alcoholic beverages.

You can purchase it at "Shiretoko Misaemon Honpo" on the 2nd floor New Chitose Airport.

A refreshing drink with the flavor of sea salt from the Soya Strait | Hokkaido White Lemon Sour Base

Manufacturer: Abashiri Beer Co., Ltd. / Retailer: Hokkaido Honpo general souvenirs

For those looking for a local sake other than sake, the "Hokkaido White Lemon Sour Base" is also a perfect choice. Abashiri This product by Beer uses sea salt from the Soya Strait to enhance the refreshing lemon juice, resulting in a mildly sweet and clean taste. It has an alcohol content of 25%, and it's recommended to dilute it about three times with sparkling water. Hokkaido Honpo general souvenirs offers a wide selection of local sake, wine, and craft beer, so it's a good idea to choose it along with other alcoholic beverages.

You can purchase it at "Hokkaido Honpo general souvenirs" on the 2nd floor New Chitose Airport.

Four recommended Hokkaido souvenirs for children and families

When choosing a gift for children, selecting items that are cute and easy to eat is a safe bet. Here are four items that are easy to choose for children and families.

• ROYCE's "Petit Bear Chocolat [Caramel Banana 10 pieces]"
• Wakasaimo Honpo's "New Chitose Airport Manju"
• Shiretoko Factory's "Shiretoko Donuts"
• "Hokkaido-exclusive long-tailed tit merchandise" available for purchase at HASHIBA

Please refer to the following for further details.

Each bear's expression is adorable | Petit Bear Chocolat [Caramel Banana 10 pieces]

Manufacturer: Royce' Confect Co., Ltd. / Retailer: Royce' New Chitose Airport Store

ROYCE's "Petit Bear Chocolat [Caramel Banana 10 pieces]" is a treat featuring bear-shaped caramel-flavored pralines filled with banana-flavored cream. Each bear has a different expression, making it a charming and easy-to-choose souvenir for children. Furthermore, at "Royce' Chocolate World" located in the connecting facility at New Chitose Airport, you can watch the manufacturing process through a glass window, making it an enjoyable experience to combine with your shopping.

You can purchase it at "Royce' New Chitose Airport Store" on the 2nd floor New Chitose Airport.

The appeal lies in its New Chitose Airport Manju

Manufacturer: Wakasaimo Honpo Co., Ltd. / Retailer: Wakasaimo New Chitose Airport Store

We also recommend "Shin-New Chitose Kuukou Manju," sold exclusively at New Chitose Airport store by "Wakasaimo Honpo," which was founded in 1930. Made with 100% Hokkaido-grown adzuki beans and wheat flour, they are steamed fresh daily in the workshop located inside the store. The adorable packaging featuring a bear character is also a major draw.

You can purchase it at "Wakasaimo New Chitose Airport Store" on the 2nd floor New Chitose Airport.

Kumagoro peeks out from a hole | Shiretoko Donuts

Manufacturer: Ajino Ohashi Co., Ltd. / Retailer: siretoco sky sweets

"Shiretoko Donuts," made by a donut workshop in Nakashibetsu town, are characterized by a design in which a bear character named "Kumagoron" pops out from the hole of the donut. These steamed donuts are made with milk from Nakashibetsu and honey produced in-house, and their appearance is so appealing that you'll want to take pictures of them.

You can purchase it at "siretoco sky sweets" on the 2nd floor New Chitose Airport.

Souvenirs and novelty items that even children who don't like sweets can enjoy | Hokkaido-exclusive character goods

Manufacturer: Sekiguchi Co., Ltd. / Distributor: HASHIBA

HASHIBA is a general store that stocks a wide variety of Hokkaido-exclusive character goods, plush toys, and accessories incorporating Ainu patterns. One item that particularly catches the eye is a Monchhichi dressed in a pilot's uniform. Monchhichi, which is gaining renewed attention due to the retro boom, is being offered in a Hokkaido-exclusive airport design. It would also make a great gift for children who don't eat sweets.

You can purchase it at "HASHIBA" on the 2nd floor New Chitose Airport.

Four recommended Hokkaido souvenirs for superiors and special occasions.

When giving a gift to someone of higher status, it's important to consider not only the quality of the taste but also the elegance of the packaging to avoid being disrespectful. Here are four items that are easy to choose for superiors or as special gifts.

• "Double Fromage" from Otaru Western Confectionery LeTAO
• Chocolatier Masaru's "Hokkaido Raw Terrine"
• Nouvelle Vague LeTAO Chocolatier's "Royal Montagne Brownie"
• Somes Saddle's "Chitose Airport Store Limited Passport Case"

The following describes each product.

Enjoy the melt-in-your-mouth texture of our signature two-layered cheesecake | Double Fromage

Manufacturer: KCC Co., Ltd. / Retailer: Otaru Western Confectionery LeTAO

This is "Double Fromage," the signature product of "LeTAO," Otaru style confectionery brand originating in Otaru. It's a two-layered treat, combining baked cheesecake and rare cheesecake, and its exquisite melt-in-your-mouth texture makes it a perfect gift for superiors.

You can purchase it at "Otaru Western Confectionery LeTAO" on the 2nd floor New Chitose Airport.

Luxury chocolates limited to 100 sets per day | Hokkaido raw terrine

Manufacturer: Masaru Co., Ltd. / Retailer: Chocolatier Masaru

Chocolatier Masaru, a high-end chocolate shop in Sapporo, sells "Hokkaido Raw Terrine" exclusively at New Chitose Airport departure lobby store. Made with chocolate developed in collaboration with Valrhona of France and dairy products from Hokkaido, it is heated over an open flame for a short time to create a smooth, melt-in-your-mouth texture. Its rarity, limited to 100 sets per day, makes it a perfect gift for special occasions.

You can purchase it at "Chocolatier Masaru" on the 2nd floor New Chitose Airport.

Rich brownies with a delightful tea aroma | Royal Montagne Brownies

Manufacturer: KCC Co., Ltd. / Retailer: Nouvelle Vague LeTAO Chocolatier

The signature product of "Nouvelle Vague LeTAO Chocolatier," a brand operated by Otaru confectionery shop LeTAO, is the "Royal Montagne Brownie." This New Chitose Airport exclusive sweet features a gorgeous flavor that harmonizes Darjeeling tea and chocolate. The product lineup differs from that of the "Otaru Confectionery LeTAO" store inside New Chitose Airport, so it's worth visiting both.

You can purchase it at "Nouvelle Vague LeTAO Chocolatier" on the 2nd floor New Chitose Airport.

A limited-edition model from the airport store, showcasing the craftsmanship of skilled artisans | Chitose Airport Limited Passport Case

Manufacturer: Somes Saddle Co., Ltd. / Retailer: Somes Saddle Chitose Airport Store

Somes Saddle, a Hokkaido-based equestrian equipment manufacturer, offers a Chitose Airport-exclusive passport case featuring an airplane logo at its airport store. Made with carefully selected leather and handcrafted by skilled artisans, this high-quality item is a perfect gift for someone you want to cherish and use for years to come.

You can purchase it at "Somes Saddle Chitose Airport Store" on the 2nd floor New Chitose Airport.

Four recommended Hokkaido souvenirs to treat yourself to

To cap off your trip, why not choose a treat for yourself? Here are four items that are perfect as a reward for yourself.

• Kinotoya's "Freshly Baked Blueberry Cheese Tart"
• Tokachi VALLEYS' "Happy Man Cheese"
• Ferme La Terre Biei's "Butter Cream Sandwich"
• Biei Senka's "Biei Corn Bread"

Please refer to the following for further details.

Enjoy the aroma of freshly baked goods right there | Freshly baked blueberry cheese tart

Manufacturer: Kinotoya Co., Ltd. / Retailer: Kinotoya New Chitose Airport Store

Kinotoya, a leading Western-style confectionery shop in Sapporo, offers freshly baked cheese tarts that have been selected as the number one souvenir sweet that airport staff at New Chitose Airport would buy with their own money. The "Freshly Baked Blueberry Cheese Tart" combines this product with Hokkaido-produced cream and sweet and sour blueberries.

You can purchase it at "Kinotoya New Chitose Airport Store" on the 2nd floor New Chitose Airport.

A famous steamed bun where the cheese stretches when heated | Happy Man Cheese

Manufacturer: Hapio Co., Ltd. / Retailer: Tokachi VALLEYs

Tokachi VALLEYS, a specialty food store in Tokachi, is famous for its "Hapiman Cheese." It's a blend of several cheeses, including Tokachi-produced mozzarella, and its charm lies in the playful feature of the cheese becoming gooey and stretchy when heated. Because it's easy to eat, it's perfect for a light snack before departure.

You can purchase it at "Tokachi VALLEYS" on the 2nd floor New Chitose Airport.

Rich, buttery sweets | Butter cream sandwich

Manufacturer: Ferme La Terre Co., Ltd. / Retailer: Ferme La Terre Biei New Chitose Airport Craft Studio Store

"Butter Cream Sandwiches," one of Ferme La Terre Biei's most popular items, are highly recommended as a treat for yourself. This sandwich features rich butter cream sandwiched between crisp, crumbly shortbread cookies, and with just one bite, the rich flavor of butter fills your mouth.

For those looking for a Hokkaido-style sweet treat that combines the rich flavor of butter with the light texture of shortbread, this is the perfect choice.

You can purchase it at "Ferme La Terre Biei New Chitose Airport Craft Studio" on the 2nd floor New Chitose Airport.

A popular item you'll want to wait for to be baked | Biei Corn Bread

Manufacturer: Biei Senka Co., Ltd. / Retailer: JA Biei Biei Senka New Chitose Airport Store

"Biei Corn Bread," made by "Biei Senka," is a bread that uses corn from Biei kneaded into the dough, and is appealing for its freshly baked aroma and subtle sweetness. It is baked 5 to 8 times a day, starting at 8 a.m. when the store opens, and is so popular that many people buy it each time. The number of items that can be purchased is limited to two boxes per person per day (5 pieces per box), including Biei Bean Bread.

You can purchase it at "JA Biei Biei Senka New Chitose Airport Store" on the 2nd floor New Chitose Airport.

summary

New Chitose Airport offers a wide selection of recommended Hokkaido souvenirs, from classic sweets for colleagues to special gifts. If you're unsure who to buy something for, start by considering their preferences and age group to narrow down your choices. The souvenir shops are concentrated on the second floor domestic flights Terminal Building, so checking the floor map beforehand will allow you to shop efficiently even with limited time.

If you'd like to learn more about souvenirs that can only be bought in Hokkaido, please also check out the following article.

Related article: [2026 Latest] Top 19 Souvenirs You Can Only Buy in Hokkaido

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.