[Hokkaido Souvenirs] 15 Recommended Items Other Than Sweets | Seafood, Agricultural Products, Sundries, and Alcohol - All Available at New Chitose Airport

When thinking of souvenirs from Hokkaido, many people probably think of sweets. However, New Chitose Airport offers a wide variety of attractive souvenirs besides sweets, including seafood, agricultural products, alcohol, general goods, and handicrafts.

This article introduces 15 souvenirs other than sweets that can be purchased at New Chitose Airport, divided into four categories: seafood, local gourmet food, alcohol and snacks, and miscellaneous goods and crafts. We also explain how to choose the right souvenir for the recipient and occasion, so please use this as a reference when selecting your souvenirs.

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.

Popular items beyond sweets! Reasons why Hokkaido souvenirs are recommended

While many people associate Hokkaido souvenirs with sweet treats, processed seafood and agricultural products, alcoholic beverages, and miscellaneous goods are also popular choices. Here are three reasons why non-sweet Hokkaido souvenirs are popular.

Reason 1: Easy to give to people who don't like sweets.

Sweets are a classic souvenir that is enjoyed by people of all ages, but depending on the recipient, there may be cases where they "don't particularly like sweets." Seafood snacks, alcohol, or miscellaneous goods are appealing because they can be enjoyed without hesitation by people who don't like sweets or who are health-conscious. They are also useful options when you don't know the recipient's preferences.

Reason 2: A wide variety of products that can be stored at room temperature and have a long shelf life are available.

Many dried seafood and agricultural products, individually packaged snacks, and miscellaneous goods and crafts can be stored at room temperature and have a long shelf life. They are easy to pack in luggage and can be given as gifts at any time, which is a great advantage.

Reason 3: You can enjoy Hokkaido's unique food culture.

Hokkaido is blessed with abundant seafood such as salmon and scallops, as well as agricultural and livestock products such as dairy products and processed meats. Choosing souvenirs other than sweets will allow recipients to enjoy a wider range of Hokkaido's rich food culture. It is also recommended for those who want to give practical souvenirs that can be enjoyed at the everyday dinner table.

Top 5 Recommended Seafood and Processed Seafood Souvenirs

On the second floor domestic flights Terminal Building at New Chitose Airport, you'll find a collection of specialty seafood shops selling salmon, scallops, hairy crabs, and more. Here are five recommended seafood and processed fish products that are perfect as gifts or for yourself.

① A signature dish finished with a refined salmon sauce | Salmon Ruibe Pickles

Manufacturer: Sato Suisan Co., Ltd. / Distributor: Sato Suisan

"Salmon Ruibe-zuke," made by marinating salmon and salmon roe in a salmon soy sauce-based marinade, is a long-loved signature product of Sato Suisan. Enjoy the translucent texture and firm bite of the salmon, along with the melt-in-your-mouth texture of the salmon roe. It's perfect as a side dish with rice or as a snack with drinks. Recommended for those who want to savor the refined flavor unique to Hokkaido seafood.

You can purchase it at "Sato Suisan" on the 2nd floor of Terminal Building at New Chitose Airport domestic flights

② A versatile delicacy made from shaved salmon from Rausu | Salmon flakes

Manufacturer: Kuwahara Shoten Co., Ltd. / Retailer: Shiretoko Misaemon Honpo

Like bonito flakes, it can be used in a variety of dishes, such as sprinkling it on rice or as a topping for cold tofu, or even using it to make broth. The individually packaged type allows you to open only the amount you need, making it easy to store and very convenient to use.

You can purchase it at "Shiretoko Misaemon Honpo" on the 2nd Terminal Building at New Chitose Airport domestic flights

③ A fragrant chip made with autumn salmon from Rausu | Smoked Salmon Chips

Manufacturer: Marugame Co., Ltd. / Retailer: Sake no Marugame

Made exclusively with autumn salmon from Rausu, these "Smoked Salmon Chips" contain no preservatives or artificial colors, and are finished with only salt and kelp extract. They have a unique aroma and texture, distinct from dried salmon jerky, and can be enjoyed as a snack on their own. Available in two sizes, 80g and 40g, you can choose the size that best suits the number of people you're giving them to.

You can purchase it at "Sake no Marugame" on the 2nd floor of the domestic Terminal Building domestic flights New Chitose Airport.

④ Boiled hairy crab (frozen) with the delicious flavor of the Okhotsk Sea locked in by flash freezing.

Manufacturer: Kitaren Bussan Co., Ltd. / Distributor: Hokkaido Kitaren

This is "Boiled Hairy Crab (Frozen)" made from hairy crabs caught in the Sea of Okhotsk, heated, and flash-frozen to lock in the flavor. Simply thaw it naturally to enjoy a flavor close to that of freshly boiled crab. The rich taste, including the crab miso, makes it an excellent gift for seafood lovers.

You can purchase it at "Hokkaido Kitaren" on the 2nd floor of the domestic flights Terminal Building at New Chitose Airport.

⑤ Dried fish made with kelp broth, a concentrated expression of the blessings of Rebun Island | Kombu Dried Fish Beni Hokke

Manufacturer: Rebnies Co., Ltd. / Retailer: Shima no Hito New Chitose Airport Store

This is "Kombu Dried Fish Beni Hokke," made with Atka mackerel caught off Rebun Island, the northernmost island of Hokkaido, and finished with an original sauce made with kelp broth. Its appeal lies in its ease of preparation—simply grill it—and it's available in sets of different sizes.

You can purchase it at "Shima no Hito New Chitose Airport Store" on the 2nd floor of New Chitose Airport domestic flights Terminal Building.

Seafood souvenirs are also introduced in the following article.

Related article: 11 Seafood Souvenirs You Can Buy at New Chitose Airport | Including items that can be taken home at room temperature as accompaniments to rice or as snacks

Three recommended souvenirs related to local cuisine

Don't miss the local gourmet offerings unique to New Chitose Airport, including popular ramen restaurants from Hokkaido and specialty meat products. Here, we introduce three local gourmet souvenirs that you can enjoy at home.

① New Chitose Airport exclusive product using whole sashimi-grade scallops | Whole Scallop Gratin

Manufacturer: Shikishima Baking Co., Ltd. / Retailer: Pasco Hokkaido Premium

This bread, sold exclusively New Chitose Airport, uses a whole fresh scallop (the kind that can be eaten raw) and is finished in a gratin style with a white sauce. It's gaining popularity as a convenient way to enjoy the seafood unique to Hokkaido.

You can purchase it at "Pasco Hokkaido Premium" on the 2nd floor of the domestic flights Terminal Building at New Chitose Airport.

② Comparing the tastes of 3 popular ramen restaurants | Hokkaido Noodle Shop Story

Manufacturer: Morizumi Seimen Co., Ltd. / Retailer: Hokkaido Honpo general souvenirs

This fresh ramen gift set lets you enjoy the flavors of three restaurants—all part of a master-apprentice lineage: “Menya Harukichi” and “Sapporo Menya Mitsubaki,” both spin-offs of “Menya Saimi”—all at once. It’s a 5-serving set that lets you compare miso ramen and shoyu ramen, making it a highly recommended souvenir that lets you savor the flavors of popular Hokkaido ramen shops all in one package.

You can purchase it at "Hokkaido Honpo general souvenirs" on the 2nd Terminal Building at New Chitose Airport domestic flights

③ Rich aroma from individual hanging and smoking | Farmer's Hanging Bacon

Manufacturer: Sapporo Barnaba Foods Co., Ltd. / Distributor: B-style's

This "farmer's hanging bacon" is made from pork belly seasoned with a simple salt blend and then slowly smoked by hanging each piece individually. A unique process that blackens the surface brings out a rich smoky aroma. For an even more enjoyable experience, slice it thickly and grill it over low heat.

You can purchase it at "B-style's" on the 2nd floor of Terminal Building at New Chitose Airport domestic flights

Top 3 Recommended Souvenirs: Alcohol and Snacks

You can find a wide selection of alcoholic beverages and snacks made from Hokkaido's fresh milk and rice at New Chitose Airport. Here are three recommended items, perfect as gifts for alcohol lovers or as a treat for yourself.

① Natural cheese made with Hokkaido milk and Italian craftsmanship | Freshly made ricotta cheese using 100% Hokkaido raw milk

Manufacturer: Fattoria Bio Hokkaido Co., Ltd. / Distributor: Wine & Cheese Hokkaido Kouno Co., Ltd.

This fresh cheese is made with 100% Hokkaido-produced raw milk and whey (milk serum) from the cheese-making process, and finished by an Italian cheese master. It is low in fat, has a gentle texture characteristic of milk, and a refreshing aftertaste, and won a gold medal at the Japan Cheese Awards 2022. Enjoy the smooth taste that only freshly made cheese can offer, and pair it with wine or sake. It requires refrigeration and has a short shelf life, so it is recommended to enjoy it as soon as possible after purchase.

You can purchase it at "Wine & Cheese Hokkaido Kono-sha" on the 2nd floor of the domestic flights Terminal Building at New Chitose Airport.

*Expiration dates vary by lot. Please be sure to check the product packaging before purchasing.

② A refreshing salted lemon sour inspired by the drift ice of the Sea of Okhotsk | Okhotsk Drift Ice Salted Lemon Sour Base

Manufacturer: Abashiri Beer Co., Ltd. / Retailer: Hokkaido Honpo general souvenirs

This lemon sour base, with its vibrant blue color, is inspired by the drift ice that is a winter tradition in Abashiri. It features the refreshing tartness of lemon juice, enhanced with the saltiness of the Sea of Okhotsk for a sophisticated adult flavor. At home, we recommend mixing the base with sparkling water in a 1:3 ratio; it's a refreshing drink that's also visually appealing.

You can purchase it at "Hokkaido Honpo general souvenirs" on the 2nd Terminal Building at New Chitose Airport domestic flights

③ local beer sold exclusively in Hokkaido | Sapporo Classic

Manufacturer: Sapporo Beer Co., Ltd. / Retailers: ANA FESTA Gate 7 store, etc.

"Sapporo Classic," brewed exclusively in Hokkaido, is a local beer that can only be enjoyed within Hokkaido and is also highly supported by tourists. It's also recommended as a drink to enjoy while sharing travel memories with Hokkaido ingredients.

You can purchase these items at stores such as "ANA FESTA Gate 7" on the 2nd floor of New Chitose Airport domestic flights Terminal Building after passing through security inspection, and "Hokkaido Honpo general souvenirs" before passing through security inspection.

Four Recommended Souvenirs: General Goods and Crafts

If you're looking for souvenirs other than food, we recommend Hokkaido-style goods and crafts. Here are four recommended items.

① Otaru 's traditional craftsmanship, each piece handcrafted by artisans | Otaru Glass Crafts

Manufacturer: Ren Co., Ltd. / Retailer: Otaru Glass Craft Museum

Otaru Glass Craft Museum is the only glass craft specialty shop located within New Chitose Airport. It carries traditional glass crafts made by glass artists who have their workshops along Otaru Canal. The shop's charm lies in its warm, handcrafted designs, including glasses and trinket boxes, making it a recommended spot for those seeking high-quality Hokkaido-style goods.

You can purchase them at the Otaru Glass Craft Museum on the 2nd floor of the domestic flights Terminal Building at New Chitose Airport.

② Exquisite Hokkaido-born products that convey the warmth of the craftsman | Hokkaido Craft Goods

Manufacturer: Various craftspeople / Retailer: Craft Studio

We offer a wide variety of craft goods made by artisans in Hokkaido, including woodworking, pottery, and cosmetics made with Hokkaido ingredients. With a rich selection ranging from practical items to decorative accessories, our products are easy to choose from, making them perfect gifts for women.

You can purchase it at "Craft Studio" on the 2nd Terminal Building at New Chitose Airport domestic flights

③ Eye-catching unique design | Bear Warning T-shirt

Manufacturer: Creative Compass Co., Ltd. / Retailers: Airport shop Showa, etc.

We also recommend T-shirts featuring a "Beware of Bears" logo that evokes the spirit of Hokkaido. Available in subdued colors like black and gray, and also in kids' sizes, these make easy souvenirs for family and friends. Recommended for those looking for a unique souvenir that will spark conversation.

You can purchase them at stores such as "Airport shop Showa" on the 2nd floor of the domestic flights Terminal Building at New Chitose Airport.

④ The adorable expressions of the animals are captured just as they are | Asahiyama Zoo merchandise

Manufacturer: Asahiyama Zoo / Retailer: ART LIFE DEPO Chitose Store

ART LIFE DEPO Chitose store offers plush toys and other goods featuring popular animals from Asahiyama Zoo, known for its unique behavioral exhibits. They also carry a wide variety of local character goods, making it a great place to find souvenirs for children.

You can purchase it at "ART LIFE DEPO Chitose Store" on the 3rd Terminal Building at New Chitose Airport domestic flights

[Location, Opening Hours, Map] New Chitose Airport Souvenir Shop Guide

Many of the items introduced so far can be purchased mainly on the 2nd floor domestic flights Terminal Building. Here, we will introduce the main souvenir shops and their approximate opening hours, divided into before and after security inspection.

List of major shops where you can buy items before passing through security inspection

On the second floor of domestic flights Terminal Building, before you pass through security inspection, you'll find specialty shops selling seafood and agricultural products, as well as general souvenirs and general merchandise stores.

*Since there are many stores at New Chitose Airport, this list only includes the stores introduced in this article.

Store name	Main products/services	Open
Sato Suisan	seafood	8:00～20:00
siretoko sanzaemon honpo	seafood	8:00～20:00
SAKE NO MARUKAME (Salmon specialty store Marukame)	seafood	8:00～19:00
hokkaido Kitaren	seafood	8:00～19:30
SHIMA NO HITO SHINCHITOSEKUKOTEN	seafood	8:00～20:00
Pasco Hokkaido Premium	Bread and local gourmet food	8:00～20:00
hokkaido-honpo Comprehensive souvenir shop	General souvenirs	7:30～20:30
Wine & Cheese Hokkaido Konosha	Cheese and agricultural products	8:00～20:00
B-style's	Meat processed products	9:00～19:30
Otaru Canalside Glass Factory	General merchandise and crafts	9:00～18:30
Craft Studio	General merchandise and crafts	8:00～20:00
Airport shop Showa	miscellaneous goods	8:00～20:00
ART LIFE DEPO Chitose Store (3F)	miscellaneous goods	10:00～19:00

*The above information is current as of August 2026. Please check the official New Chitose Airport website for the latest operating hours.

Souvenirs you can buy after passing through security inspection (restricted area): JAL PLAZA, ANA FESTA

Even in the restricted area after passing through security inspection before boarding, there are ANA FESTA and JAL PLAZA stores where you can purchase souvenirs you realized you forgot to buy at the last minute. These stores in the restricted area also sell alcoholic beverages such as Sapporo Classic.

Store name	Open
ANA FESTA GL-7	7:15～21:30
ANA FESTA GL-9	7:30～20:30
JAL PLAZA center gate shop	7:10 AM - 9:00 PM (subject to change depending on the last flight)
JAL PLAZA GL-14	7:10 AM - 9:00 PM (subject to change depending on the last flight)

Can I buy things early in the morning or late at night? Summary of opening hours for major stores.

At New Chitose Airport, there are shops that open from 7:00 AM so that even those using early morning flights can purchase souvenirs. Before passing through security inspection, "Hokkaido Honpo general souvenirs" opens at 7:30 AM, and after passing through security, "JAL PLAZA Central Gate Shop" and "JAL PLAZA Gate 14 Shop" open from 7:10 AM, and "ANA FESTA Gate 7 Shop" opens from 7:15 AM.

Some shops in the restricted area after passing through security inspection are open until around 9:00-9:30 PM, so you can buy souvenirs even late at night. However, opening hours may change depending on flight schedules, so it's best to check the latest information on New Chitose Airport official website before using the airport.

How to choose souvenirs based on the recipient and the occasion

Finally, here are some tips on how to choose a souvenir that suits the recipient and the occasion.

For distributing to a large number of people at the workplace, individually packaged, room-temperature seafood delicacies and snacks are a good choice.

When distributing to a large group of people, such as at the workplace, individually packaged seafood delicacies that can be stored at room temperature, like dried salmon flakes or dried kelp, are recommended. Products that can be stored at room temperature are easy to distribute to a large group of people.

Gift ideas for women: Hokkaido cosmetics, glassware, and craft items

For gifts for women, we recommend cosmetics made with Hokkaido ingredients, Otaru glass crafts, and other handcrafted goods. Many of these items are practical yet stylish, and their ease of use in everyday life is another reason why they are well-received.

For men who enjoy alcohol: local sake, craft beer, and processed lamb products.

For those who enjoy alcohol, we recommend local specialties like Okhotsk Drift Ice Salt Lemon Sour mix, Sapporo Classic (sold exclusively in Hokkaido), and processed meat products like farmer's dried bacon. Combining alcohol with snacks as a gift is also a great idea.

Souvenirs for children include Asahiyama Zoo merchandise and local character goods.

For souvenirs for children, local designs and character-themed goods such as Asahiyama Zoo merchandise or bear-sight T-shirts would be appreciated. They have a striking appearance and will be enjoyed as a long-lasting memento of their trip to Hokkaido.

summary

New Chitose Airport offers a wide variety of attractive souvenirs beyond sweets, including seafood, local delicacies, alcoholic beverages and snacks, and handcrafted goods. Choosing the right gift for the recipient and occasion will add a unique and surprising touch to your usual souvenirs. Use the 15 items we've introduced as inspiration to find a truly Hokkaido-style gift.

The following article also introduces some unusual souvenirs other than sweets that can be purchased at New Chitose Airport. Please refer to it as well.

Related article: [2026 Latest] 15 Unique and Unusual Souvenirs from New Chitose Airport! Including non-sweets items, general goods, and seafood.

*Please note that the operating hours and products offered by the stores mentioned in this article may change. For the latest information, please check the official websites of each store.